/taxonomy/term/248 en /noticias/cade-ericsson-motorola-abuso-patentes-5g-acuerdo <span class="field field--name-title field--type-string field--label-hidden">Cade investigará a Ericsson por abuso de patentes 5G pese a acuerdo con Motorola</span> <div class="field field--name-field-subtitle field--type-string field--label-hidden field__item">Esta es la primera vez en la historia brasileña que Cade identifica una conducta anticompetitiva en un caso relacionado con patentes esenciales.</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="//36" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Rosa Ramos</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 28/05/2025 - 16:56</span> <div class="field__item"> <img fetchpriority="high" src="/sites/default/files/2025-05/cade_decide_analizar_si_ericsson_incurre_en_practicas_anticompetencia_en_brasil.jpg" width="690" height="554" alt="Hay suficientes pruebas de infracción antimonopolio / IG: inside_ericsson" typeof="foaf:Image" /> </div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p bis_size="{"x":8,"y":15,"w":864,"h":70,"abs_x":60,"abs_y":667}"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":15,"w":637,"h":16,"abs_x":60,"abs_y":667}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":15,"w":637,"h":16,"abs_x":60,"abs_y":667}"><span bis_size="{"x":8,"y":15,"w":637,"h":16,"abs_x":60,"abs_y":667}" style="color:#000000"><span bis_size="{"x":8,"y":15,"w":637,"h":16,"abs_x":60,"abs_y":667}" style="font-weight:400"><span bis_size="{"x":8,"y":15,"w":637,"h":16,"abs_x":60,"abs_y":667}" style="font-style:normal"><span bis_size="{"x":8,"y":15,"w":637,"h":16,"abs_x":60,"abs_y":667}" style="text-decoration:none">En diciembre pasado, la Comisión de Comercio Internacional de EE. UU. (ITC) determinó que los </span></span></span></span></span></span><span bis_size="{"x":645,"y":15,"w":88,"h":16,"abs_x":697,"abs_y":667}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":645,"y":15,"w":88,"h":16,"abs_x":697,"abs_y":667}"><span bis_size="{"x":645,"y":15,"w":88,"h":16,"abs_x":697,"abs_y":667}" style="color:#000000"><span bis_size="{"x":645,"y":15,"w":88,"h":16,"abs_x":697,"abs_y":667}" style="font-weight:400"><span bis_size="{"x":645,"y":15,"w":88,"h":16,"abs_x":697,"abs_y":667}" style="font-style:italic"><span bis_size="{"x":645,"y":15,"w":88,"h":16,"abs_x":697,"abs_y":667}" style="text-decoration:none">smartphones </span></span></span></span></span></span><span bis_size="{"x":8,"y":15,"w":858,"h":69,"abs_x":60,"abs_y":667}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":15,"w":858,"h":69,"abs_x":60,"abs_y":667}"><span bis_size="{"x":8,"y":15,"w":858,"h":69,"abs_x":60,"abs_y":667}" style="color:#000000"><span bis_size="{"x":8,"y":15,"w":858,"h":69,"abs_x":60,"abs_y":667}" style="font-weight:400"><span bis_size="{"x":8,"y":15,"w":858,"h":69,"abs_x":60,"abs_y":667}" style="font-style:normal"><span bis_size="{"x":8,"y":15,"w":858,"h":69,"abs_x":60,"abs_y":667}" style="text-decoration:none">Moto G, Edge y Razr, de Lenovo/Motorola Mobility infringen las patentes para tecnología 4G y 5G de Ericsson, en ese momento se esperaba que esta decisión (enmarcada en una disputa internacional por licencias de patentes) derivara en la prohibición de la importación de estos modelos a Estados Unidos. </span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":100,"w":864,"h":82,"abs_x":60,"abs_y":752}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":102,"w":864,"h":78,"abs_x":60,"abs_y":754}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":102,"w":864,"h":78,"abs_x":60,"abs_y":754}"><span bis_size="{"x":8,"y":102,"w":864,"h":78,"abs_x":60,"abs_y":754}" style="color:#000000"><span bis_size="{"x":8,"y":102,"w":864,"h":78,"abs_x":60,"abs_y":754}" style="font-weight:400"><span bis_size="{"x":8,"y":102,"w":864,"h":78,"abs_x":60,"abs_y":754}" style="font-style:normal"><span bis_size="{"x":8,"y":102,"w":864,"h":78,"abs_x":60,"abs_y":754}" style="text-decoration:none">La disputa que enfrenta a ambas empresas se extendió a Brasil y Colombia (además de Reino Unido), donde Ericsson obtuvo órdenes judiciales que prohibieron la venta de Moto G, Edge y Razr en esos países. Lo cierto es que en abril de este año Ericsson y Lenovo llegaron a un acuerdo sobre este litigio de patentes que resuelve, parcialmente, la disputa e impactará financieramente a partir del segundo trimestre de 2025.</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":198,"w":864,"h":124,"abs_x":60,"abs_y":850}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":199,"w":857,"h":120,"abs_x":60,"abs_y":851}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":199,"w":857,"h":120,"abs_x":60,"abs_y":851}"><span bis_size="{"x":8,"y":199,"w":857,"h":120,"abs_x":60,"abs_y":851}" style="color:#000000"><span bis_size="{"x":8,"y":199,"w":857,"h":120,"abs_x":60,"abs_y":851}" style="font-weight:400"><span bis_size="{"x":8,"y":199,"w":857,"h":120,"abs_x":60,"abs_y":851}" style="font-style:normal"><span bis_size="{"x":8,"y":199,"w":857,"h":120,"abs_x":60,"abs_y":851}" style="text-decoration:none">El acuerdo firmado por las dos compañías establece un arbitraje para resolver completa y definitivamente la disputa restante sobre licencias de patentes, además pone fin a todas las demandas y procedimientos istrativos en curso relacionadas con patentes entre las partes en varios países, incluidas las acciones pendientes ante la ITC. Pero en Brasil, el Consejo istrativo de Defensa Económica (Cade) recibió un recurso interpuesto por Motorola y Lenovo contra Ericsson por abuso de posición dominante en la concesión de licencias de patentes esenciales estándar (PES) para redes 5G, debido a que la empresa sueca se negó a licenciar de forma independiente patentes esenciales en Brasil e impuso un acuerdo de licencia global en “condiciones injustas”.</span></span></span></span></span></span></span></span></span></p> <hr bis_size="{"x":8,"y":337,"w":864,"h":1,"abs_x":60,"abs_y":989}" /> <p bis_size="{"x":8,"y":354,"w":864,"h":20,"abs_x":60,"abs_y":1006}"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><strong>Más noticias: <a bis_size="{"x":97,"y":355,"w":523,"h":16,"abs_x":149,"abs_y":1007}" href="/noticias/motionpoint-adquiere-getgloby" hreflang="en" target="_blank">MotionPoint adquiere GetGloby y amplía capacidades en IA y mercadeo <em>online</em></a></strong></span></span></span></p> <hr bis_size="{"x":8,"y":389,"w":864,"h":1,"abs_x":60,"abs_y":1041}" /> <p bis_size="{"x":8,"y":406,"w":864,"h":103,"abs_x":60,"abs_y":1058}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":407,"w":844,"h":99,"abs_x":60,"abs_y":1059}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":407,"w":844,"h":99,"abs_x":60,"abs_y":1059}"><span bis_size="{"x":8,"y":407,"w":844,"h":99,"abs_x":60,"abs_y":1059}" style="color:#000000"><span bis_size="{"x":8,"y":407,"w":844,"h":99,"abs_x":60,"abs_y":1059}" style="font-weight:400"><span bis_size="{"x":8,"y":407,"w":844,"h":99,"abs_x":60,"abs_y":1059}" style="font-style:normal"><span bis_size="{"x":8,"y":407,"w":844,"h":99,"abs_x":60,"abs_y":1059}" style="text-decoration:none">Este recurso fue recibido por el tribunal de Cade antes de que las empresas acordaran cesar su disputa, y, aunque el acuerdo resolvió el litigio y provocó la desestimación del recurso, la autoridad de competencia brasileña recomendó a la Superintendencia General la apertura de una investigación istrativa, por un posible abuso de derechos de patente y posición dominante en el mercado por parte de Ericsson, debido a la naturaleza colectiva de los intereses jurídicos protegidos por la Ley de Competencia brasileña. </span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":524,"w":864,"h":103,"abs_x":60,"abs_y":1176}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":526,"w":866,"h":99,"abs_x":60,"abs_y":1178}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":526,"w":866,"h":99,"abs_x":60,"abs_y":1178}"><span bis_size="{"x":8,"y":526,"w":866,"h":99,"abs_x":60,"abs_y":1178}" style="color:#000000"><span bis_size="{"x":8,"y":526,"w":866,"h":99,"abs_x":60,"abs_y":1178}" style="font-weight:400"><span bis_size="{"x":8,"y":526,"w":866,"h":99,"abs_x":60,"abs_y":1178}" style="font-style:normal"><span bis_size="{"x":8,"y":526,"w":866,"h":99,"abs_x":60,"abs_y":1178}" style="text-decoration:none">Carneiros Advogados, que asesoró a Motorola ante Cade (mediante Gilvandro Araújo y Rafael Carneiro, socios del despacho), explicó que la sentencia se publicó el miércoles 30 de abril, luego de que el ente señaló que la investigación no se cerraría automáticamente debido al acuerdo entre las partes, ya que involucra asuntos de interés público. Según la firma, las restricciones al uso de patentes esenciales de 5G podrían perjudicar la competencia en el mercado de las telecomunicaciones , especialmente en el sector de las comunicaciones móviles.</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":643,"w":864,"h":144,"abs_x":60,"abs_y":1295}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":644,"w":867,"h":141,"abs_x":60,"abs_y":1296}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":644,"w":867,"h":141,"abs_x":60,"abs_y":1296}"><span bis_size="{"x":8,"y":644,"w":867,"h":141,"abs_x":60,"abs_y":1296}" style="color:#000000"><span bis_size="{"x":8,"y":644,"w":867,"h":141,"abs_x":60,"abs_y":1296}" style="font-weight:400"><span bis_size="{"x":8,"y":644,"w":867,"h":141,"abs_x":60,"abs_y":1296}" style="font-style:normal"><span bis_size="{"x":8,"y":644,"w":867,"h":141,"abs_x":60,"abs_y":1296}" style="text-decoration:none">Esta es la primera vez en la historia brasileña que Cade identificó una conducta anticompetitiva en un caso relacionado con patentes esenciales, por lo que su decisión marca un hito en la relación entre el derecho de la competencia y los derechos de propiedad intelectual, que incluyen las patentes, apuntó la firma. Esto viene de que la supuesta actividad de Ericsson en el mercado local (con discriminación de precios e imposición de condiciones comerciales) puede considerarse “abuso de posición dominante y discriminatoria, ya que incumple los compromisos internacionales adquiridos en el ámbito de la concesión de licencias de PES”, relacionadas con patentes tecnológicas esenciales que se utilizan para cumplir con los estándares técnicos establecidos “de forma justa, razonable y no discriminatoria”, apuntó el Consejo.</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":803,"w":864,"h":124,"abs_x":60,"abs_y":1455}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":804,"w":867,"h":120,"abs_x":60,"abs_y":1456}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":804,"w":867,"h":120,"abs_x":60,"abs_y":1456}"><span bis_size="{"x":8,"y":804,"w":867,"h":120,"abs_x":60,"abs_y":1456}" style="color:#000000"><span bis_size="{"x":8,"y":804,"w":867,"h":120,"abs_x":60,"abs_y":1456}" style="font-weight:400"><span bis_size="{"x":8,"y":804,"w":867,"h":120,"abs_x":60,"abs_y":1456}" style="font-style:normal"><span bis_size="{"x":8,"y":804,"w":867,"h":120,"abs_x":60,"abs_y":1456}" style="text-decoration:none">Los comisionados Gustavo Augusto y Victor Oliveira Fernandes, de Cade, consideran que Ericsson incurrió en prácticas comerciales “potencialmente abusivas” enfocadas en eliminar a la competencia y que el abuso de las SEP puede considerarse una infracción antimonopolio, “especialmente cuando estas patentes son esenciales para acceder a mercados estandarizados, como las redes móviles 5G”. Entonces, a pesar de que el recurso fue desestimado debido a la firma del acuerdo, hay suficientes pruebas de infracción antimonopolio que obligan al ente a hacer un análisis más profundo y para el cual Cade “necesita establecer una directriz”.</span></span></span></span></span></span></span></span></span></p> </div> <section class="field field--name-comment field--type-comment field--label-hidden comment-wrapper"> <h2 class="title comment-form__title">Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&1=126287&2=comment&3=comment" token="o9x1UQdAYbKPnFvccA00jjPZLvP-pj_0pQ0pGPZXEq0"></drupal-render-placeholder> </section> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="/noticias/cade-ericsson-motorola-abuso-patentes-5g-acuerdo" data-a2a-title="Cade investigará a Ericsson por abuso de patentes 5G pese a acuerdo con Motorola"><p style="font-size: 16px;margin-top: 2%; font-weight: bold;">Compartir en RRSS</p><div class="a2a_kit a2a_kit_size_32 a2a_default_style"><a class="a2a_button_facebook"></a><a class="a2a_button_linkedin"></a><a class="a2a_button_twitter"><img src="/sites/default/files/media-icons/icon-twitterx-color.svg" border="0" alt="X" style="width:38px; height:38px" /></a><a class="a2a_button_whatsapp"></a></div></span><hr /><i>Para recibir nuestro boletín diario,<br /><a href="/menu-de-boletines" target="_blank">¡suscríbete aquí!</a></i> <div class="field field--name-field-empresas-involucradas field--type-entity-reference-revisions field--label-above"> <div class="field__label">Empresas involucradas</div> <div class="field__items"> <div class="field__item"><div class="paragraph-formatter"><div class="paragraph-info"></div> <div class="paragraph-summary"><div class="paragraphs-collapsed-description"></div></div> </div> </div> </div> </div> <div class="field field--name-field-tipo-de-noticia field--type-list-string field--label-above"> <div class="field__label">Tipo de noticia</div> <div class="field__item">Acción judicial o extrajudicial</div> </div> <div class="field field--name-field-operacion-secundaria field--type-boolean field--label-above"> <div class="field__label">Operacion secundaria</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-operacion-principal field--type-boolean field--label-above"> <div class="field__label">Operación Principal</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-publicacion-desde-br field--type-boolean field--label-above"> <div class="field__label">Publicacion desde el portal BR</div> <div class="field__item">Off</div> </div> <a href="/taxonomy/term/1790" hreflang="en">Patentes</a>, <a href="/taxonomy/term/562" hreflang="en">Litigios</a>, <a href="/taxonomy/term/337" hreflang="en">Cade</a>, <a href="/taxonomy/term/2374" hreflang="en">Competencia Desleal</a>, <a href="/taxonomy/term/1520" hreflang="en">propiedad intelectual</a>, <a href="/taxonomy/term/1705" hreflang="en">5G</a>, <a href="/taxonomy/term/248" hreflang="en">mercado brasileño</a> <div class="field field--name-field-noticia-principal field--type-boolean field--label-above"> <div class="field__label">Noticia Principal</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-bloque-de-4-noticias field--type-boolean field--label-above"> <div class="field__label">Bloque de 4 Noticias (debajo de la noticia principal)</div> <div class="field__item">On</div> </div> <div class="field field--name-field-activar-mow-player field--type-boolean field--label-above"> <div class="field__label">Activar Mow Player</div> <div class="field__item">No</div> </div> Wed, 28 May 2025 20:56:37 +0000 Rosa Ramos 126287 at /noticias/austral-sfranquicia-asociacion <span class="field field--name-title field--type-string field--label-hidden">Austral se convertirá en franquicia gracias a asociación con dos inversores minoritarios</span> <div class="field field--name-field-subtitle field--type-string field--label-hidden field__item">La estrategia de franquicia diseñada para Austral se basará en aprovechar la experiencia regional de inversores mediante franquicias y no en abrir más tiendas.</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="//36" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Rosa Ramos</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 21/05/2025 - 15:20</span> <div class="field__item"> <img fetchpriority="high" src="/sites/default/files/2025-05/austral_se_convertira_en_franquicia_gracias_a_asociacion_con_dos_inversores_minoritarios_1.jpg" width="690" height="554" alt="La firma del acuerdo se hizo el 17 de abril, por un monto confidencial / IG: austral" typeof="foaf:Image" /> </div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Con la intención de financiar la expansión de una franquicia, la marca brasileña de moda masculina Austral vendió 40 % de su participación a Alexandre Brett y David Bobrow, socio y director ejecutivo de las marcas Br Labels y Tip Top, respectivamente. Cada uno de ellos compró, a título personal, 20 % de la marca, reconocida por tener prácticas de fabricación sostenibles.  </span></span></span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">La firma del acuerdo se hizo el 17 de abril, por un monto confidencial, los asesores legales de los compradores fueron L.O. Baptista y Madrona Advogados y de los vendedores Spinelli Advogados. De acuerdo con Madrona, la adquisición reforzará la marca Austral, gracias a que los nuevos socios tienen amplia experiencia de mercado, capacidad financiera y de gestión dentro de la moda y el </span></span></span></span></span><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:italic"><span style="text-decoration:none">retail</span></span></span></span></span><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">. </span></span></span></span></span></span></span></span></p> <hr /> <p><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><strong>Otras noticias: <a href="/noticias/polar-adquisicion-marcas-activos-3-castillos-colombia" hreflang="en" target="_blank">Polar amplía capacidades en Colombia con adquisición de marcas y activos de 3 Castillos</a></strong></span></span></span></p> <hr /> <p style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Bobrow, quien se encargará de la estructura corporativa, le dijo a medios que la estrategia de franquicia diseñada para Austral se basará en aprovechar la experiencia regional de ciertos inversores mediante franquicias y no en abrir más tiendas, para “acelerar la expansión sin gastar efectivo”.</span></span></span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Medios brasileños difundieron que varias cadenas de ropa y marcas tradicionales del sector (como Arezzo y Soma) mostraron interés en asociarse con Austral. Expertos </span></span></span></span></span><a href="https://www.grandviewresearch.com/horizon/outlook/menswear-market/brazil#:~:text=The%20Brazil%20menswear%20market%20generated,revenue%20generating%20apparel%20in%202024." style="text-decoration:none" target="_blank"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#1155cc"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:underline"><span style="text-decoration-skip-ink:none">estiman</span></span></span></span></span></span></a><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"> que Brasil (que ocupó –en 2024– 5,1 % del mercado mundial de ropa masculina) lidere este mercado en Latinoamérica (en términos de ingresos) para 2030, con cerca de 34,41 mil millones de dólares en ganancias, mediante una tasa de crecimiento anual compuesta (TCAC) de 3,3 % entre este año y 2030. </span></span></span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">Asesores legales de la transacción</span></span></span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">Asesores de Alexandre Brett y David Bobrow:</span></span></span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">Madrona Advogados: </span></span></span></span></span><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Socio José Senedesi. Abogado Lucas Grilli Bastos.</span></span></span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">L.O. Baptista</span></span></span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">Asesores de Austral BGB Com. e Ind. de Roupas Ltda.:</span></span></span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">Spinelli Advogados</span></span></span></span></span></span></span></span></p> </div> <section class="field field--name-comment field--type-comment field--label-hidden comment-wrapper"> <h2 class="title comment-form__title">Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&1=126153&2=comment&3=comment" token="MqMEIOwtPEmYfBngghELkkd2PM2HwRa90BsppxIp2hQ"></drupal-render-placeholder> </section> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="/noticias/austral-sfranquicia-asociacion" data-a2a-title="Austral se convertirá en franquicia gracias a asociación con dos inversores minoritarios"><p style="font-size: 16px;margin-top: 2%; font-weight: bold;">Compartir en RRSS</p><div class="a2a_kit a2a_kit_size_32 a2a_default_style"><a class="a2a_button_facebook"></a><a class="a2a_button_linkedin"></a><a class="a2a_button_twitter"><img src="/sites/default/files/media-icons/icon-twitterx-color.svg" border="0" alt="X" style="width:38px; height:38px" /></a><a class="a2a_button_whatsapp"></a></div></span><hr /><i>Para recibir nuestro boletín diario,<br /><a href="/menu-de-boletines" target="_blank">¡suscríbete aquí!</a></i> <div class="field field--name-field-empresas-involucradas field--type-entity-reference-revisions field--label-above"> <div class="field__label">Empresas involucradas</div> <div class="field__items"> <div class="field__item"><div class="paragraph-formatter"><div class="paragraph-info"></div> <div class="paragraph-summary"><div class="paragraphs-collapsed-description"></div></div> </div> </div> </div> </div> <div class="field field--name-field-tipo-de-noticia field--type-list-string field--label-above"> <div class="field__label">Tipo de noticia</div> <div class="field__item">Transacción</div> </div> <div class="field field--name-field-operacion-secundaria field--type-boolean field--label-above"> <div class="field__label">Operacion secundaria</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-operacion-principal field--type-boolean field--label-above"> <div class="field__label">Operación Principal</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-publicacion-desde-br field--type-boolean field--label-above"> <div class="field__label">Publicacion desde el portal BR</div> <div class="field__item">Off</div> </div> <a href="/taxonomy/term/551" hreflang="en">franquicia</a>, <a href="/taxonomy/term/3848" hreflang="en">Marcas deportivas</a>, <a href="/taxonomy/term/1477" hreflang="en">Moda</a>, <a href="/taxonomy/term/1520" hreflang="en">propiedad intelectual</a>, <a href="/taxonomy/term/248" hreflang="en">mercado brasileño</a> <div class="field field--name-field-noticia-principal field--type-boolean field--label-above"> <div class="field__label">Noticia Principal</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-bloque-de-4-noticias field--type-boolean field--label-above"> <div class="field__label">Bloque de 4 Noticias (debajo de la noticia principal)</div> <div class="field__item">On</div> </div> <div class="field field--name-field-activar-mow-player field--type-boolean field--label-above"> <div class="field__label">Activar Mow Player</div> <div class="field__item">No</div> </div> Wed, 21 May 2025 19:20:01 +0000 Rosa Ramos 126153 at /noticias/strada-veiculos-compra-activos-intangibles-grupo-sinal <span class="field field--name-title field--type-string field--label-hidden">Strada Veículos compra activos intangibles de Grupo Sinal para su uso en concesionarios</span> <div class="field field--name-field-subtitle field--type-string field--label-hidden field__item">La adquisición requirió la aprobación de Cade por ser una operación de concentración acelerada que generó solapamientos horizontales en el mercado.</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="//36" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Rosa Ramos</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 14/05/2025 - 16:01</span> <div class="field__item"> <img fetchpriority="high" src="/sites/default/files/2025-05/strada_veiculos_compra_activos_intangibles_de_grupo_sinal_para_su_uso_en_concesionarios.jpg" width="690" height="554" alt="Cade publicó el aviso público de la transacción el 14 de abril / Foto: Strada " typeof="foaf:Image" /> </div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">En Brasil, Strada Veículos e Peças Ltda., concesionaria de Fiat en Belo Horizonte y parte de Grupo Carbel, adquirió todos los activos tangibles e intangibles de Mais Distribuidora de Veículos S.A. (Grupo Sinal, concesionario de Fiat, Honda, Nissan, Ford y Renault, entre varios) y de GWB Distribuidora de Vehículos Ltda. (Jeep Grupo Sinal), para su uso en el concesionario operado por ellos. </span></span></span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Estas operaciones requirieron la aprobación del Consejo istrativo de Defensa Económica (Cade), por ser una operación de concentración acelerada que generó solapamientos horizontales en el mercado de vehículos ligeros nuevos. En la notificación, los asesores de Strada fueron Machado Meyer Advogados y los de Grupo Sinal fueron Lacaz Martins, Pereira Neto, Gurevich y Schoueri Advogados*. Ambas notificaciones se hicieron el 9 de abril, mientras el aviso público de la transacción se publicó el 14 de abril. </span></span></span></span></span></span></span></span></p> <hr /> <p><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><strong>Otras noticias: <a href="/noticias/castillo-hermanos-marcas-estados-unidos-compra-brynwood-partners" hreflang="en" target="_blank">Marcas de Castillo Hermanos ingresan a Estados Unidos con compra de Brynwood Partners</a></strong></span></span></span></p> <hr /> <p style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Cade dijo que la creación del Procedimiento istrativo de Investigación de Actos de Concentración (Apac) fue motivada por una denuncia enviada a la Superintendencia General del Cade en 2019, relacionadas con Grupo Sinal, que reportó la ocurrencia de catorce diferentes posibles actos de concentración entre 2010 y 2020. La mayoría de estos actos se referían a la compraventa de activos tangibles e intangibles, como la representación comercial de marcas de vehículos. </span></span></span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Grupo Carbel Auto se dedica a la venta de vehículos nuevos y asistencia técnica, con un Centro de Distribución de Piezas, la red de carros usados ​​Carbig.com, Consorcio Grupo Carbel para autos nuevos y usados, UseCar para arrendamiento y subcontratación de flotas, la aseguradora Pêssego.com y el </span></span></span></span></span><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:italic"><span style="text-decoration:none">martech </span></span></span></span></span><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Alpes One. Representa varias marcas a través de concesiones y tiene las siguientes marcas propias: Audi Belo Horizonte, Calle Ram, Banzai Honda, Carbel BYD, Carbel Japón, Carbel Corea, Carbel Volkswagen y Fiat Strada y Jeep Strada.</span></span></span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">Asesores legales de la notificación</span></span></span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">Asesores de Strada Veículos e Peças Ltda.:</span></span></span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">Machado Meyer Advogados: </span></span></span></span></span><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Socia María Eugenia Novis. Abogado Leonardo Gioachini De Paula.</span></span></span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span style="font-variant: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">*No confirmaron su participación. </span></span></span></span></span></span></span></span></p> </div> <section class="field field--name-comment field--type-comment field--label-hidden comment-wrapper"> <h2 class="title comment-form__title">Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&1=126049&2=comment&3=comment" token="c41wr0Qp-jUUk-kLhaIVV2Ieu8kiM_ZXe-Cr4sY4Dao"></drupal-render-placeholder> </section> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="/noticias/strada-veiculos-compra-activos-intangibles-grupo-sinal" data-a2a-title="Strada Veículos compra activos intangibles de Grupo Sinal para su uso en concesionarios"><p style="font-size: 16px;margin-top: 2%; font-weight: bold;">Compartir en RRSS</p><div class="a2a_kit a2a_kit_size_32 a2a_default_style"><a class="a2a_button_facebook"></a><a class="a2a_button_linkedin"></a><a class="a2a_button_twitter"><img src="/sites/default/files/media-icons/icon-twitterx-color.svg" border="0" alt="X" style="width:38px; height:38px" /></a><a class="a2a_button_whatsapp"></a></div></span><hr /><i>Para recibir nuestro boletín diario,<br /><a href="/menu-de-boletines" target="_blank">¡suscríbete aquí!</a></i> <div class="field field--name-field-empresas-involucradas field--type-entity-reference-revisions field--label-above"> <div class="field__label">Empresas involucradas</div> <div class="field__items"> <div class="field__item"><div class="paragraph-formatter"><div class="paragraph-info"></div> <div class="paragraph-summary"><div class="paragraphs-collapsed-description"></div></div> </div> </div> </div> </div> <div class="field field--name-field-tipo-de-noticia field--type-list-string field--label-above"> <div class="field__label">Tipo de noticia</div> <div class="field__item">Transacción</div> </div> <div class="field field--name-field-operacion-secundaria field--type-boolean field--label-above"> <div class="field__label">Operacion secundaria</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-operacion-principal field--type-boolean field--label-above"> <div class="field__label">Operación Principal</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-publicacion-desde-br field--type-boolean field--label-above"> <div class="field__label">Publicacion desde el portal BR</div> <div class="field__item">Off</div> </div> <a href="/taxonomy/term/206" hreflang="en">Competencia Económica</a>, <a href="/taxonomy/term/248" hreflang="en">mercado brasileño</a>, <a href="/taxonomy/term/639" hreflang="en">Fusiones y adquisiciones</a>, <a href="/taxonomy/term/1520" hreflang="en">propiedad intelectual</a>, <a href="/taxonomy/term/4477" hreflang="en">Activos intangibles</a> <div class="field field--name-field-noticia-principal field--type-boolean field--label-above"> <div class="field__label">Noticia Principal</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-bloque-de-4-noticias field--type-boolean field--label-above"> <div class="field__label">Bloque de 4 Noticias (debajo de la noticia principal)</div> <div class="field__item">On</div> </div> <div class="field field--name-field-activar-mow-player field--type-boolean field--label-above"> <div class="field__label">Activar Mow Player</div> <div class="field__item">No</div> </div> Wed, 14 May 2025 20:01:54 +0000 Rosa Ramos 126049 at /gestion-lexlatin/crecimiento-expansion-internacional-despachos-brasil-transformacion-mercado-juridico <span class="field field--name-title field--type-string field--label-hidden">La transformación del mercado jurídico en Brasil a partir del crecimiento y expansión internacional de los despachos</span> <div class="field field--name-field-subtitle field--type-string field--label-hidden field__item">La intensificación de la competencia obliga a los despachos a diferenciarse mediante inversiones inteligentes.</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="//32" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Redacción Lexlatin</span></span> <span class="field field--name-created field--type-created field--label-hidden">Mon, 12/05/2025 - 12:18</span> <div class="field__item"> <img fetchpriority="high" src="/sites/default/files/2025-05/brasil.jpg" width="690" height="554" alt="El mercado jurídico brasileño continúa experimentando la consolidación de grandes despachos full-service / Dall E" typeof="foaf:Image" /> </div> <div class="field field--name-field-autor-del-articulo-de-opin field--type-string field--label-inline"> <div class="field__label">Autor del artículo de opinión</div> <div class="field__item">Fernando Nieto*</div> </div> <div class="field field--name-field-foto-autor-del-articulo-de field--type-image field--label-hidden field__item"> <img src="/sites/default/files/styles/280x280/public/2025-05/Fernando%20Nieto.jpg?itok=U6NCTsVY" width="280" height="280" alt="Fernando Nieto*" typeof="foaf:Image" class="image-style-_80x280" /> </div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p style="line-height:1.38"><span style="line-height:30px;"><span style="font-size:16px;"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">A medida que avanza el 2025, el mercado jurídico brasileño sigue transformándose, impulsado por cambios económicos, regulatorios y sociales. Este contexto exige una adaptación continua por parte de los despachos de abogados y profesionales del derecho.</span></span></span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="line-height:30px;"><span style="font-size:16px;"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">A continuación, exploramos los principales movimientos y tendencias que están moldeando el sector en el presente año.</span></span></span></span></span></span></span></span></p> <hr /> <p style="line-height:1.38"><span style="line-height:30px;"><span style="font-size:16px;"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><strong>Te puede interesar</strong>: </span></span></span></span></span><strong><a href="https://br.lexlatin.diariodetocantins.com/opiniao/brasil-lei-entrou-na-onda-das-bets" target="_blank">Bola na trave, grana no bolso, como o Brasil entrou na onda das bets?</a></strong></span></span></span></p> <hr /> <h2 style="line-height: 1.38;"><span style="line-height:30px;"><span style="font-size:16px;"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">1. Consolidación y expansión de despachos</span></span></span></span></span></span></span></span></h2> <p style="line-height:1.38"><span style="line-height:30px;"><span style="font-size:16px;"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">El mercado jurídico brasileño continúa experimentando la consolidación de grandes despachos <em>full-service</em>, que buscan fortalecerse mediante <strong>integraciones y alianzas internacionales estratégicas</strong> para atender demandas <strong>transfronterizas</strong> cada vez más complejas. </span></span></span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="line-height:30px;"><span style="font-size:16px;"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">En 2024, por ejemplo, FAS Advogados firmó su alianza con CMS. Otras alianzas internacionales relevantes en el país incluyen las de Tauil & Chequer Advogados (Mayer Brown), Trench Rossi Watanabe (Baker McKenzie) y Vella Pugliese Buosi Guidoni (Dentons). Más recientemente, la firma internacional Greenberg Traurig se sumó al ecosistema brasileño, junto a otras ya presentes como Cleary Gottlieb, Clifford Chance, Davis Polk, Milbank, Simpson Thacher, Skadden y White & Case.</span></span></span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="line-height:30px;"><span style="font-size:16px;"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Al mismo tiempo, proliferan las boutiques jurídicas especializadas que ofrecen soluciones cada vez más segmentadas en nichos como tecnología, privacidad de datos y compliance. Destacan firmas como Bonvicino & Barbosa Advogados Associados, VLK Advogados, Berardo, Lilla, Becker, Segala e Daniel Advogados, Klempp Empresarial, Maurício Tamer Advogados y CBA - Carvalho Borges Araujo Advogados, especializada en blockchain y criptomonedas.</span></span></span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="line-height:30px;"><span style="font-size:16px;"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Este año, se consolidan dos nuevas prácticas con fuerte potencial: <strong>apuestas deportivas</strong> y<strong> juegos en línea</strong>, así como <strong>inteligencia artificial</strong>. Ya se observan firmas posicionándose como referentes en estas áreas. </span></span></span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="line-height:30px;"><span style="font-size:16px;"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Estos dos movimientos —consolidación de grandes firmas y proliferación de boutiques— reflejan la creciente diversificación del mercado y la importancia estratégica de la especialización. Con la reciente aprobación del Marco Legal de la Inteligencia Artificial y los avances en la Reforma Tributaria, muchos despachos han ampliado sus áreas de actuación, invirtiendo en equipos altamente capacitados para enfrentar nuevos desafíos normativos.</span></span></span></span></span></span></span></span></p> <h2 style="line-height: 1.38;"><span style="line-height:30px;"><span style="font-size:16px;"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">2. Aumento del presupuesto en marketing jurídico</span></span></span></span></span></span></span></span></h2> <p style="line-height:1.38"><span style="line-height:30px;"><span style="font-size:16px;"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Una tendencia clara es e<strong>l crecimiento en los presupuestos asignados a marketing</strong> y desarrollo de negocios. Ante un entorno más competitivo y clientes que exigen soluciones cada vez más ágiles, los despachos reconocen la necesidad de invertir en estrategias de comunicación digital, eventos de<em> networking </em>y contenido relevante.</span></span></span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="line-height:30px;"><span style="font-size:16px;"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Según el informe The Global Legal Market 2024-2025, publicado por The Latin American Lawyer, el 63 % de los despachos latinoamericanos proyectó incrementar su inversión en marketing digital, priorizando herramientas de automatización como CRM, <em>data analytics</em> y soluciones integradas de comunicación. Además, el ecosistema legal cuenta hoy con un número creciente de startups y agencias especializadas en marketing jurídico, que han asesorado a miles de abogados en la implementación de estrategias comerciales exitosas, fomentando la conversión de prospectos en clientes fidelizados.</span></span></span></span></span></span></span></span></p> <h2 style="line-height: 1.38;"><span style="line-height:30px;"><span style="font-size:16px;"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">3. Nuevas estructuras en los equipos de marketing</span></span></span></span></span></span></span></span></h2> <p style="line-height:1.38"><span style="line-height:30px;"><span style="font-size:16px;"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">En los despachos que cuentan con áreas de marketing estructuradas, se observa una diversificación en los perfiles de los equipos. Junto a profesionales de comunicación, diseño y relaciones públicas, se incrementa la demanda de especialistas en tecnología, automatización y business intelligence. En contraste, muchas firmas pequeñas y medianas optan por externalizar funciones de marketing para optimizar costos y mantener operaciones ágiles. </span></span></span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="line-height:30px;"><span style="font-size:16px;"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">La tendencia predominante en 2025 es la creación de nuevos puestos de liderazgo comercial y digital en firmas que buscan posicionarse como referentes en sus sectores, mientras que otras apuestan por la tercerización estratégica como modelo operativo.</span></span></span></span></span></span></span></span></p> <hr /> <p style="line-height:1.38"><span style="line-height:30px;"><span style="font-size:16px;"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none"><strong>Nota sugerida</strong>:<a href="https://br.lexlatin.diariodetocantins.com/entrevistas/escalar-startup-assessoria-juridica-empreendedor-brasil" target="_blank"> </a></span></span></span></span></span><a href="https://br.lexlatin.diariodetocantins.com/entrevistas/escalar-startup-assessoria-juridica-empreendedor-brasil" target="_blank">Oportunidades e desafios do ecossistema empreendedor no Brasil</a></span></span></span></p> <hr /> <h2 style="line-height: 1.38;"><span style="line-height:30px;"><span style="font-size:16px;"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">4. Áreas jurídicas con mayor crecimiento</span></span></span></span></span></span></span></span></h2> <p style="line-height:1.38"><span style="line-height:30px;"><span style="font-size:16px;"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">Considerando el contexto legislativo y económico del país, algunas áreas del derecho </span></span></span></span></span><span style="font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">muestran un fuerte dinamismo en lo que va de 2025:</span></span></span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="line-height:30px;"><span style="font-size:16px;"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">● Derecho Tributario: Con la implementación progresiva de la Reforma Tributaria, se incrementa la demanda de asesoría especializada para la adaptación de modelos fiscales.</span></span></span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="line-height:30px;"><span style="font-size:16px;"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">● Protección de Datos: La LGPD sigue siendo un eje central, con empresas buscando orientación para cumplir con normativas de privacidad y gestión de riesgos.</span></span></span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="line-height:30px;"><span style="font-size:16px;"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">● ESG y Sostenibilidad: La presión regulatoria y de los stakeholders impulsa la necesidad de consultoría en buenas prácticas ambientales, sociales y de gobernanza.</span></span></span></span></span></span></span></span></p> <h2 style="line-height: 1.38;"><span style="line-height:30px;"><span style="font-size:16px;"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">● Derecho Digital y Tecnología: La rápida evolución de la inteligencia artificial, blockchain y otras tecnologías disruptivas abre espacio para nuevas regulaciones y oportunidades para los abogados con perfiles técnicos.</span></span></span></span></span><br /> <br /> <span style="font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:700"><span style="font-style:normal"><span style="text-decoration:none">5. Un 2025 lleno de oportunidades… y competencia</span></span></span></span></span></span></span></span></h2> <p style="line-height:1.38"><span style="line-height:30px;"><span style="font-size:16px;"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">La combinación entre consolidación de grandes firmas, especialización de boutiques, transformación tecnológica y nuevas áreas de práctica muestra un sector legal en plena evolución. </span></span></span></span></span></span></span></span></p> <p style="line-height:1.38"><span style="line-height:30px;"><span style="font-size:16px;"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">La intensificación de la competencia obliga a los despachos a diferenciarse mediante inversiones inteligentes en marketing, tecnología y capital humano. Aquellos que consigan alinear eficiencia operativa, <em>expertise</em> especializado y una estrategia sólida de posicionamiento estarán mejor preparados para enfrentar los desafíos y capitalizar las oportunidades que ofrece e</span></span></span></span></span></span></span></span><span style="font-size:16px;"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-variant-ligatures: normal; font-variant-alternates: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; white-space: pre-wrap;"><span style="color:#000000"><span style="font-weight:400"><span style="font-style:normal"><span style="text-decoration:none">ste 2025.</span></span></span></span></span><br /> <br /> *<em><strong>Fernando Nieto</strong> es socio de Leega MKT.</em></span></span></p> </div> <section class="field field--name-comment field--type-comment field--label-hidden comment-wrapper"> <h2 class="title comment-form__title">Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&1=125965&2=comment&3=comment" token="loFesDAeWj74j6dZZistBX1WlqkldJM_WkSMY81yk2w"></drupal-render-placeholder> </section> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="/gestion-lexlatin/crecimiento-expansion-internacional-despachos-brasil-transformacion-mercado-juridico" data-a2a-title="La transformación del mercado jurídico en Brasil a partir del crecimiento y expansión internacional de los despachos"><p style="font-size: 16px;margin-top: 2%; font-weight: bold;">Compartir en RRSS</p><div class="a2a_kit a2a_kit_size_32 a2a_default_style"><a class="a2a_button_facebook"></a><a class="a2a_button_linkedin"></a><a class="a2a_button_twitter"><img src="/sites/default/files/media-icons/icon-twitterx-color.svg" border="0" alt="X" style="width:38px; height:38px" /></a><a class="a2a_button_whatsapp"></a></div></span><hr /><i>Para recibir nuestro boletín diario,<br /><a href="/menu-de-boletines" target="_blank">¡suscríbete aquí!</a></i> <div class="field field--name-field-empresas-involucradas field--type-entity-reference-revisions field--label-above"> <div class="field__label">Empresas involucradas</div> <div class="field__items"> <div class="field__item"><div class="paragraph-formatter"><div class="paragraph-info"></div> <div class="paragraph-summary"><div class="paragraphs-collapsed-description"></div></div> </div> </div> </div> </div> <div class="field field--name-field-operacion-secundaria field--type-boolean field--label-above"> <div class="field__label">Operacion secundaria</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-operacion-principal field--type-boolean field--label-above"> <div class="field__label">Operación Principal</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-publicacion-desde-br field--type-boolean field--label-above"> <div class="field__label">Publicacion desde el portal BR</div> <div class="field__item">Off</div> </div> <a href="/taxonomy/term/3087" hreflang="en">expansión internacional (2659</a>, <a href="/taxonomy/term/248" hreflang="en">mercado brasileño</a>, <a href="/taxonomy/term/74" hreflang="en">comercio internacional</a>, <a href="/etiqueta/mercadeo-legal" hreflang="en">Mercadeo Legal</a>, <a href="/taxonomy/term/118" hreflang="en">Brasil</a> <div class="field field--name-field-noticia-principal field--type-boolean field--label-above"> <div class="field__label">Noticia Principal</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-bloque-de-4-noticias field--type-boolean field--label-above"> <div class="field__label">Bloque de 4 Noticias (debajo de la noticia principal)</div> <div class="field__item">On</div> </div> <div class="field field--name-field-activar-mow-player field--type-boolean field--label-above"> <div class="field__label">Activar Mow Player</div> <div class="field__item">No</div> </div> Mon, 12 May 2025 16:18:36 +0000 Redacción Lexlatin 125965 at /noticias/ems-compra-planta-investigacion-desarrollo-fresenius-kabi <span class="field field--name-title field--type-string field--label-hidden">EMS compra planta y centro brasileño de investigación y desarrollo de Fresenius Kabi</span> <div class="field field--name-field-subtitle field--type-string field--label-hidden field__item">El negocio a transferirse es el de medicamentos genéricos inyectables distribuidos entre a hospitales y clínicas de los sectores público y privado.</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="//36" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Rosa Ramos</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 23/04/2025 - 15:42</span> <div class="field__item"> <img fetchpriority="high" src="/sites/default/files/2025-04/ems_compra_planta_y_centro_brasileno_de_investigacion_y_desarrollo_de_fresenius_kabi.jpg" width="690" height="554" alt="EMS planea duplicar la producción de inyectables / fresenius-kabi.com" typeof="foaf:Image" /> </div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p bis_size="{"x":8,"y":15,"w":849,"h":70,"abs_x":60,"abs_y":667}"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":15,"w":844,"h":69,"abs_x":60,"abs_y":667}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":15,"w":844,"h":69,"abs_x":60,"abs_y":667}"><span bis_size="{"x":8,"y":15,"w":844,"h":69,"abs_x":60,"abs_y":667}" style="color:#000000"><span bis_size="{"x":8,"y":15,"w":844,"h":69,"abs_x":60,"abs_y":667}" style="font-weight:400"><span bis_size="{"x":8,"y":15,"w":844,"h":69,"abs_x":60,"abs_y":667}" style="font-style:normal"><span bis_size="{"x":8,"y":15,"w":844,"h":69,"abs_x":60,"abs_y":667}" style="text-decoration:none">Fresenius Kabi (empresa global de salud y productos para enfermedades críticas y crónicas) y EMS (farmacéutica brasileña) acordaron la transferencia del centro de investigación y desarrollo (I+D) de la planta de producción de inyectables genéricos de Fresenius (Anápolis, Brasil), así como la misma planta, su almacén y personal, a la farmacéutica local. No se reveló el valor de la operación, firmada el 8 de abril.</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":100,"w":849,"h":62,"abs_x":60,"abs_y":752}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":102,"w":846,"h":58,"abs_x":60,"abs_y":754}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":102,"w":846,"h":58,"abs_x":60,"abs_y":754}"><span bis_size="{"x":8,"y":102,"w":846,"h":58,"abs_x":60,"abs_y":754}" style="color:#000000"><span bis_size="{"x":8,"y":102,"w":846,"h":58,"abs_x":60,"abs_y":754}" style="font-weight:400"><span bis_size="{"x":8,"y":102,"w":846,"h":58,"abs_x":60,"abs_y":754}" style="font-style:normal"><span bis_size="{"x":8,"y":102,"w":846,"h":58,"abs_x":60,"abs_y":754}" style="text-decoration:none">Esta transacción (sujeta a las condiciones de cierre habituales, incluida la aprobación de Cade) es parte del plan “Visión 2026” de Fresenius, centrado en la reducción de la complejidad y optimización de su red de producción. Madrona Advogados asesoró a EMS y Hogan Lovells* (Alemania) y Mattos Filho Advogados asesoraron a Fresenius Kabi Brasil Ltda.</span></span></span></span></span></span></span></span></span></p> <hr bis_size="{"x":8,"y":177,"w":849,"h":1,"abs_x":60,"abs_y":829}" /> <p bis_size="{"x":8,"y":194,"w":849,"h":17,"abs_x":60,"abs_y":846}"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><strong bis_size="{"x":8,"y":194,"w":715,"h":16,"abs_x":60,"abs_y":846}">Otras noticias: <a bis_size="{"x":117,"y":194,"w":606,"h":16,"abs_x":169,"abs_y":846}" href="/noticias/bauminas-quimica-ubyagro-integran-negocios-id" hreflang="en" target="_blank">Bauminas Química y UbyAgro integran negocios para impulsar I+D y marcas propias</a></strong></span></span></span></p> <hr bis_size="{"x":8,"y":226,"w":849,"h":1,"abs_x":60,"abs_y":878}" /> <p bis_size="{"x":8,"y":243,"w":849,"h":82,"abs_x":60,"abs_y":895}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":244,"w":853,"h":78,"abs_x":60,"abs_y":896}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":244,"w":853,"h":78,"abs_x":60,"abs_y":896}"><span bis_size="{"x":8,"y":244,"w":853,"h":78,"abs_x":60,"abs_y":896}" style="color:#000000"><span bis_size="{"x":8,"y":244,"w":853,"h":78,"abs_x":60,"abs_y":896}" style="font-weight:400"><span bis_size="{"x":8,"y":244,"w":853,"h":78,"abs_x":60,"abs_y":896}" style="font-style:normal"><span bis_size="{"x":8,"y":244,"w":853,"h":78,"abs_x":60,"abs_y":896}" style="text-decoration:none">La compra permitirá que EMS reingrese al mercado brasileño de inyectables, en el que participa de manera muy marginal desde hace diez años; también le representará ingresos anuales por cerca de 140 millones de reales (24,46 millones de dólares, al 22 de abril) y la adquisición de un amplio portafolio de medicamentos inyectables (como antibióticos y corticosteroides) de primera y segunda generación.</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":341,"w":849,"h":62,"abs_x":60,"abs_y":993}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":342,"w":827,"h":58,"abs_x":60,"abs_y":994}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":342,"w":827,"h":58,"abs_x":60,"abs_y":994}"><span bis_size="{"x":8,"y":342,"w":827,"h":58,"abs_x":60,"abs_y":994}" style="color:#000000"><span bis_size="{"x":8,"y":342,"w":827,"h":58,"abs_x":60,"abs_y":994}" style="font-weight:400"><span bis_size="{"x":8,"y":342,"w":827,"h":58,"abs_x":60,"abs_y":994}" style="font-style:normal"><span bis_size="{"x":8,"y":342,"w":827,"h":58,"abs_x":60,"abs_y":994}" style="text-decoration:none">EMS planea maximizar su reentrada al mercado de inyectables no solo con la adquisición del negocio local de Fresenius Kabi, sino también con la duplicación de la producción actual de la planta y la adición de una nueva fábrica en São Paulo, cuyos productos ofrecerá a hospitales y clínicas de los sectores público y privado.</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":418,"w":849,"h":20,"abs_x":60,"abs_y":1070}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":419,"w":243,"h":16,"abs_x":60,"abs_y":1071}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":419,"w":243,"h":16,"abs_x":60,"abs_y":1071}"><span bis_size="{"x":8,"y":419,"w":243,"h":16,"abs_x":60,"abs_y":1071}" style="color:#000000"><span bis_size="{"x":8,"y":419,"w":243,"h":16,"abs_x":60,"abs_y":1071}" style="font-weight:700"><span bis_size="{"x":8,"y":419,"w":243,"h":16,"abs_x":60,"abs_y":1071}" style="font-style:normal"><span bis_size="{"x":8,"y":419,"w":243,"h":16,"abs_x":60,"abs_y":1071}" style="text-decoration:none">Asesores legales de la transacción</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":453,"w":849,"h":20,"abs_x":60,"abs_y":1105}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":455,"w":431,"h":16,"abs_x":60,"abs_y":1107}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":455,"w":431,"h":16,"abs_x":60,"abs_y":1107}"><span bis_size="{"x":8,"y":455,"w":431,"h":16,"abs_x":60,"abs_y":1107}" style="color:#000000"><span bis_size="{"x":8,"y":455,"w":431,"h":16,"abs_x":60,"abs_y":1107}" style="font-weight:700"><span bis_size="{"x":8,"y":455,"w":431,"h":16,"abs_x":60,"abs_y":1107}" style="font-style:normal"><span bis_size="{"x":8,"y":455,"w":431,"h":16,"abs_x":60,"abs_y":1107}" style="text-decoration:none">Asesores de EMS S.A. / Grupo NC (Rio Biofarma Brasil Ltda.):</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":489,"w":849,"h":20,"abs_x":60,"abs_y":1141}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":491,"w":149,"h":16,"abs_x":60,"abs_y":1143}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":491,"w":149,"h":16,"abs_x":60,"abs_y":1143}"><span bis_size="{"x":8,"y":491,"w":149,"h":16,"abs_x":60,"abs_y":1143}" style="color:#000000"><span bis_size="{"x":8,"y":491,"w":149,"h":16,"abs_x":60,"abs_y":1143}" style="font-weight:700"><span bis_size="{"x":8,"y":491,"w":149,"h":16,"abs_x":60,"abs_y":1143}" style="font-style:normal"><span bis_size="{"x":8,"y":491,"w":149,"h":16,"abs_x":60,"abs_y":1143}" style="text-decoration:none">Madrona Advogados:</span></span></span></span></span></span><span bis_size="{"x":157,"y":491,"w":622,"h":16,"abs_x":209,"abs_y":1143}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":157,"y":491,"w":622,"h":16,"abs_x":209,"abs_y":1143}"><span bis_size="{"x":157,"y":491,"w":622,"h":16,"abs_x":209,"abs_y":1143}" style="color:#000000"><span bis_size="{"x":157,"y":491,"w":622,"h":16,"abs_x":209,"abs_y":1143}" style="font-weight:400"><span bis_size="{"x":157,"y":491,"w":622,"h":16,"abs_x":209,"abs_y":1143}" style="font-style:normal"><span bis_size="{"x":157,"y":491,"w":622,"h":16,"abs_x":209,"abs_y":1143}" style="text-decoration:none"> Socios Roberto Pary y Lidia Rossi. Asociados Pedro Porcaro, Renzo Lima y Juliana Rodrigues.</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":525,"w":849,"h":20,"abs_x":60,"abs_y":1177}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":526,"w":285,"h":16,"abs_x":60,"abs_y":1178}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":526,"w":285,"h":16,"abs_x":60,"abs_y":1178}"><span bis_size="{"x":8,"y":526,"w":285,"h":16,"abs_x":60,"abs_y":1178}" style="color:#000000"><span bis_size="{"x":8,"y":526,"w":285,"h":16,"abs_x":60,"abs_y":1178}" style="font-weight:700"><span bis_size="{"x":8,"y":526,"w":285,"h":16,"abs_x":60,"abs_y":1178}" style="font-style:normal"><span bis_size="{"x":8,"y":526,"w":285,"h":16,"abs_x":60,"abs_y":1178}" style="text-decoration:none">Asesores de Fresenius Kabi Brasil Ltda.:</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":525,"w":849,"h":20,"abs_x":60,"abs_y":1177}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":526,"w":285,"h":16,"abs_x":60,"abs_y":1178}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":526,"w":285,"h":16,"abs_x":60,"abs_y":1178}"><span bis_size="{"x":8,"y":526,"w":285,"h":16,"abs_x":60,"abs_y":1178}" style="color:#000000"><span bis_size="{"x":8,"y":526,"w":285,"h":16,"abs_x":60,"abs_y":1178}" style="font-weight:700"><span bis_size="{"x":8,"y":526,"w":285,"h":16,"abs_x":60,"abs_y":1178}" style="font-style:normal"><span bis_size="{"x":8,"y":526,"w":285,"h":16,"abs_x":60,"abs_y":1178}" style="text-decoration:none">In house: </span></span></span></span></span></span>Abogados Lukas Fleck, Jan Winzen, Pablo Bassols Baurier, Marco Cruz y Christoph Lüer.</span></span></span></p> <p bis_size="{"x":8,"y":561,"w":849,"h":20,"abs_x":60,"abs_y":1213}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":562,"w":168,"h":16,"abs_x":60,"abs_y":1214}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":562,"w":168,"h":16,"abs_x":60,"abs_y":1214}"><span bis_size="{"x":8,"y":562,"w":168,"h":16,"abs_x":60,"abs_y":1214}" style="color:#000000"><span bis_size="{"x":8,"y":562,"w":168,"h":16,"abs_x":60,"abs_y":1214}" style="font-weight:700"><span bis_size="{"x":8,"y":562,"w":168,"h":16,"abs_x":60,"abs_y":1214}" style="font-style:normal"><span bis_size="{"x":8,"y":562,"w":168,"h":16,"abs_x":60,"abs_y":1214}" style="text-decoration:none">Hogan Lovells Alemania: </span></span></span></span></span></span>Socios Torsten Rosenboom, Arne Theiermann y Benjamin Goehl. Asociados Marius Rothermund, Joshua Naumann y Leon Hofmann. Abogados Malte Ingwersen y Daniel Martin Schulz.</span></span></span></p> <p bis_size="{"x":8,"y":596,"w":849,"h":41,"abs_x":60,"abs_y":1248}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":598,"w":178,"h":16,"abs_x":60,"abs_y":1250}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":598,"w":178,"h":16,"abs_x":60,"abs_y":1250}"><span bis_size="{"x":8,"y":598,"w":178,"h":16,"abs_x":60,"abs_y":1250}" style="color:#000000"><span bis_size="{"x":8,"y":598,"w":178,"h":16,"abs_x":60,"abs_y":1250}" style="font-weight:700"><span bis_size="{"x":8,"y":598,"w":178,"h":16,"abs_x":60,"abs_y":1250}" style="font-style:normal"><span bis_size="{"x":8,"y":598,"w":178,"h":16,"abs_x":60,"abs_y":1250}" style="text-decoration:none">Mattos Filho Advogados: </span></span></span></span></span></span><span bis_size="{"x":8,"y":598,"w":845,"h":37,"abs_x":60,"abs_y":1250}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":598,"w":845,"h":37,"abs_x":60,"abs_y":1250}"><span bis_size="{"x":8,"y":598,"w":845,"h":37,"abs_x":60,"abs_y":1250}" style="color:#000000"><span bis_size="{"x":8,"y":598,"w":845,"h":37,"abs_x":60,"abs_y":1250}" style="font-weight:400"><span bis_size="{"x":8,"y":598,"w":845,"h":37,"abs_x":60,"abs_y":1250}" style="font-style:normal"><span bis_size="{"x":8,"y":598,"w":845,"h":37,"abs_x":60,"abs_y":1250}" style="text-decoration:none">Socias Maria Fernanda de A. Prado e Silva y Ana Sammarco. Asociados Gustavo Gumier Motta, Mariana  Brode Herzka, Luiza Marques dos Santos y Laura de Carvalho.</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":653,"w":849,"h":20,"abs_x":60,"abs_y":1305}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":654,"w":215,"h":16,"abs_x":60,"abs_y":1306}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":654,"w":215,"h":16,"abs_x":60,"abs_y":1306}"><span bis_size="{"x":8,"y":654,"w":215,"h":16,"abs_x":60,"abs_y":1306}" style="color:#000000"><span bis_size="{"x":8,"y":654,"w":215,"h":16,"abs_x":60,"abs_y":1306}" style="font-weight:400"><span bis_size="{"x":8,"y":654,"w":215,"h":16,"abs_x":60,"abs_y":1306}" style="font-style:normal"><span bis_size="{"x":8,"y":654,"w":215,"h":16,"abs_x":60,"abs_y":1306}" style="text-decoration:none">*No confirmaron su participación.</span></span></span></span></span></span></span></span></span></p> </div> <section class="field field--name-comment field--type-comment field--label-hidden comment-wrapper"> <h2 class="title comment-form__title">Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&1=125730&2=comment&3=comment" token="CAoRXGkG4ezs7djzNlejNAaTaURPoIoxCWUd5thS8Hs"></drupal-render-placeholder> </section> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="/noticias/ems-compra-planta-investigacion-desarrollo-fresenius-kabi" data-a2a-title="EMS compra planta y centro brasileño de investigación y desarrollo de Fresenius Kabi"><p style="font-size: 16px;margin-top: 2%; font-weight: bold;">Compartir en RRSS</p><div class="a2a_kit a2a_kit_size_32 a2a_default_style"><a class="a2a_button_facebook"></a><a class="a2a_button_linkedin"></a><a class="a2a_button_twitter"><img src="/sites/default/files/media-icons/icon-twitterx-color.svg" border="0" alt="X" style="width:38px; height:38px" /></a><a class="a2a_button_whatsapp"></a></div></span><hr /><i>Para recibir nuestro boletín diario,<br /><a href="/menu-de-boletines" target="_blank">¡suscríbete aquí!</a></i> <div class="field field--name-field-empresas-involucradas field--type-entity-reference-revisions field--label-above"> <div class="field__label">Empresas involucradas</div> <div class="field__items"> <div class="field__item"><div class="paragraph-formatter"><div class="paragraph-info"></div> <div class="paragraph-summary"><div class="paragraphs-collapsed-description"></div></div> </div> </div> </div> </div> <div class="field field--name-field-tipo-de-noticia field--type-list-string field--label-above"> <div class="field__label">Tipo de noticia</div> <div class="field__item">Transacción</div> </div> <div class="field field--name-field-operacion-secundaria field--type-boolean field--label-above"> <div class="field__label">Operacion secundaria</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-operacion-principal field--type-boolean field--label-above"> <div class="field__label">Operación Principal</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-publicacion-desde-br field--type-boolean field--label-above"> <div class="field__label">Publicacion desde el portal BR</div> <div class="field__item">Off</div> </div> <a href="/taxonomy/term/1520" hreflang="en">propiedad intelectual</a>, <a href="/taxonomy/term/4409" hreflang="en">Investigación y Desarrollo</a>, <a href="/taxonomy/term/3948" hreflang="en">Marcas Internacionales</a>, <a href="/taxonomy/term/248" hreflang="en">mercado brasileño</a>, <a href="/taxonomy/term/639" hreflang="en">Fusiones y adquisiciones</a> <div class="field field--name-field-noticia-principal field--type-boolean field--label-above"> <div class="field__label">Noticia Principal</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-bloque-de-4-noticias field--type-boolean field--label-above"> <div class="field__label">Bloque de 4 Noticias (debajo de la noticia principal)</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-activar-mow-player field--type-boolean field--label-above"> <div class="field__label">Activar Mow Player</div> <div class="field__item">No</div> </div> Wed, 23 Apr 2025 19:42:14 +0000 Rosa Ramos 125730 at /noticias/cade-aprueba-acuerdo-distribucion-cerpa-coca-cola <span class="field field--name-title field--type-string field--label-hidden">Cade aprueba sin restricciones acuerdo de distribución de marcas de Cerpa y Coca-Cola</span> <div class="field field--name-field-subtitle field--type-string field--label-hidden field__item">Heineken se opuso ante el Consejo istrativo de Defensa Económica, al que señaló que había riesgo de colusión si se aprobaba el acuerdo.</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="//36" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Rosa Ramos</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 09/04/2025 - 02:02</span> <div class="field__item"> <img fetchpriority="high" src="/sites/default/files/2025-04/cade_aprueba_sin_restricciones_acuerdo_de_distribucion_de_marcas_de_cerpa_y_coca-cola.jpg" width="690" height="554" alt="Para Cade, las preocupaciones de Heineken eran comerciales / IG: cerpacervejaria" typeof="foaf:Image" /> </div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p bis_size="{"x":8,"y":15,"w":849,"h":180,"abs_x":60,"abs_y":788}"><span bis_size="{"x":8,"y":20,"w":835,"h":168,"abs_x":60,"abs_y":793}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":8,"y":19,"w":835,"h":169,"abs_x":60,"abs_y":792}" style="font-size:16px;"><span bis_size="{"x":8,"y":19,"w":835,"h":169,"abs_x":60,"abs_y":792}" style="line-height:30px;"><span bis_size="{"x":8,"y":19,"w":835,"h":169,"abs_x":60,"abs_y":792}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":19,"w":835,"h":169,"abs_x":60,"abs_y":792}"><span bis_size="{"x":8,"y":19,"w":835,"h":169,"abs_x":60,"abs_y":792}" style="color:#000000"><span bis_size="{"x":8,"y":19,"w":835,"h":169,"abs_x":60,"abs_y":792}" style="font-weight:400"><span bis_size="{"x":8,"y":19,"w":835,"h":169,"abs_x":60,"abs_y":792}" style="font-style:normal"><span bis_size="{"x":8,"y":19,"w":835,"h":169,"abs_x":60,"abs_y":792}" style="text-decoration:none">El primero de marzo, la Superintendencia General del Consejo istrativo de Defensa Económica (Cade) de Brasil publicó el aviso en el informó sobre la aprobación sin restricciones del contrato que Cerpa Cervejaria Paraense S.A. y el Sistema de Distribución Coca-Cola firmaron para que Coca-Cola distribuya y eventualmente fabrique las marcas de cerveza de Cerpa y al que Heineken se opuso, mediante notificación al Cade, bajo el argumento de que existía riesgo de colusión entre las marcas de Cerpa (algunas son Cerpa Export, Tijuca e Nevada) y marcas como Estrella Galicia y Therezópolis.</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":210,"w":849,"h":180,"abs_x":60,"abs_y":983}" style="line-height:1.38"><span bis_size="{"x":8,"y":215,"w":850,"h":168,"abs_x":60,"abs_y":988}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":8,"y":214,"w":850,"h":169,"abs_x":60,"abs_y":987}" style="font-size:16px;"><span bis_size="{"x":8,"y":214,"w":850,"h":169,"abs_x":60,"abs_y":987}" style="line-height:30px;"><span bis_size="{"x":8,"y":214,"w":850,"h":169,"abs_x":60,"abs_y":987}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":214,"w":850,"h":169,"abs_x":60,"abs_y":987}"><span bis_size="{"x":8,"y":214,"w":850,"h":169,"abs_x":60,"abs_y":987}" style="color:#000000"><span bis_size="{"x":8,"y":214,"w":850,"h":169,"abs_x":60,"abs_y":987}" style="font-weight:400"><span bis_size="{"x":8,"y":214,"w":850,"h":169,"abs_x":60,"abs_y":987}" style="font-style:normal"><span bis_size="{"x":8,"y":214,"w":850,"h":169,"abs_x":60,"abs_y":987}" style="text-decoration:none">La firma de un nuevo contrato de distribución de cerveza entre el Sistema Coca-Cola y Cervejaria Paraense (Cerpa) generó preocupación en Heineken. La filial brasileña de la cervecera holandesa notificó al Consejo istrativo de Defensa Económica (Cade) sobre los riesgos competitivos que el acuerdo puede ocasionar, especialmente en relación a la posibilidad de colusión entre Cerpa y otras marcas, como Estrella Galicia y Therezópolis. Cerpa, que busca ampliar sus ventas, ha contratado al Sistema Coca-Cola para distribuir sus marcas, lo que podría afectar la competitividad en el mercado.</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":405,"w":849,"h":150,"abs_x":60,"abs_y":1178}" style="line-height:1.38"><span bis_size="{"x":8,"y":410,"w":840,"h":138,"abs_x":60,"abs_y":1183}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":8,"y":409,"w":840,"h":139,"abs_x":60,"abs_y":1182}" style="font-size:16px;"><span bis_size="{"x":8,"y":409,"w":840,"h":139,"abs_x":60,"abs_y":1182}" style="line-height:30px;"><span bis_size="{"x":8,"y":409,"w":840,"h":139,"abs_x":60,"abs_y":1182}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":409,"w":840,"h":139,"abs_x":60,"abs_y":1182}"><span bis_size="{"x":8,"y":409,"w":840,"h":139,"abs_x":60,"abs_y":1182}" style="color:#000000"><span bis_size="{"x":8,"y":409,"w":840,"h":139,"abs_x":60,"abs_y":1182}" style="font-weight:400"><span bis_size="{"x":8,"y":409,"w":840,"h":139,"abs_x":60,"abs_y":1182}" style="font-style:normal"><span bis_size="{"x":8,"y":409,"w":840,"h":139,"abs_x":60,"abs_y":1182}" style="text-decoration:none">Cade decidió reconocer la operación y aprobarla sin restricciones porque, según ellos, este acuerdo forma una empresa conjunta debido al alto grado de interdependencia entre ambos firmantes, ya ​​que, según ellos, Cerpa no tendrá autonomía para comercializar sus productos de forma independiente en el territorio donde operan los distribuidores del Sistema de Distribución de Coca-Cola y porque la cooperación requiere una toma de decisiones conjunta. </span></span></span></span></span></span></span></span></span></p> <hr bis_size="{"x":8,"y":570,"w":849,"h":1,"abs_x":60,"abs_y":1343}" /> <p bis_size="{"x":8,"y":586,"w":849,"h":30,"abs_x":60,"abs_y":1359}"><span bis_size="{"x":8,"y":592,"w":831,"h":18,"abs_x":60,"abs_y":1365}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":8,"y":591,"w":831,"h":19,"abs_x":60,"abs_y":1364}" style="font-size:16px;"><span bis_size="{"x":8,"y":591,"w":831,"h":19,"abs_x":60,"abs_y":1364}" style="line-height:30px;"><strong bis_size="{"x":8,"y":591,"w":831,"h":19,"abs_x":60,"abs_y":1364}">Más noticias: <a bis_size="{"x":130,"y":591,"w":708,"h":19,"abs_x":182,"abs_y":1364}" href="/noticias/grupo-boticario-vende-software-casa-magalhaes-omnilink" hreflang="en">Grupo Boticário vende gestora de software Casa Magalhães a filial de Omnilink</a></strong></span></span></span></p> <hr bis_size="{"x":8,"y":631,"w":849,"h":1,"abs_x":60,"abs_y":1404}" /> <p bis_size="{"x":8,"y":648,"w":849,"h":240,"abs_x":60,"abs_y":1421}" style="line-height:1.38"><span bis_size="{"x":8,"y":653,"w":847,"h":228,"abs_x":60,"abs_y":1426}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":8,"y":653,"w":847,"h":229,"abs_x":60,"abs_y":1426}" style="font-size:16px;"><span bis_size="{"x":8,"y":653,"w":847,"h":229,"abs_x":60,"abs_y":1426}" style="line-height:30px;"><span bis_size="{"x":8,"y":653,"w":847,"h":229,"abs_x":60,"abs_y":1426}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":653,"w":847,"h":229,"abs_x":60,"abs_y":1426}"><span bis_size="{"x":8,"y":653,"w":847,"h":229,"abs_x":60,"abs_y":1426}" style="color:#000000"><span bis_size="{"x":8,"y":653,"w":847,"h":229,"abs_x":60,"abs_y":1426}" style="font-weight:400"><span bis_size="{"x":8,"y":653,"w":847,"h":229,"abs_x":60,"abs_y":1426}" style="font-style:normal"><span bis_size="{"x":8,"y":653,"w":847,"h":229,"abs_x":60,"abs_y":1426}" style="text-decoration:none">Machado Meyer Advogados, que asesoró a Cerpa indirectamente, dijo que la transacción se presentó al Cade con un enfoque conservador y se solicitó la emisión de una resolución de desestimación, considerando que las disposiciones del contrato no cumplen con los requisitos establecidos en la Resolución Cade n.º 17/2016 para la configuración de un contrato asociativo. Asimismo, la transacción es relevante ya que permitirá al Sistema de Distribución de Coca-Cola ofrecer un portafolio más completo de bebidas a sus clientes, al tiempo que permitirá a Cerpa aprovechar la infraestructura y capacidad de la red del Sistema de Distribución de Coca-Cola. Lobo de Rizzo Advogados asistió a Coca-Cola y Del Chiaro Pereira Advogados representó a Heineken.</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":903,"w":849,"h":180,"abs_x":60,"abs_y":1676}" style="line-height:1.38"><span bis_size="{"x":8,"y":908,"w":847,"h":168,"abs_x":60,"abs_y":1681}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":8,"y":908,"w":847,"h":169,"abs_x":60,"abs_y":1681}" style="font-size:16px;"><span bis_size="{"x":8,"y":908,"w":847,"h":169,"abs_x":60,"abs_y":1681}" style="line-height:30px;"><span bis_size="{"x":8,"y":908,"w":663,"h":19,"abs_x":60,"abs_y":1681}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":908,"w":663,"h":19,"abs_x":60,"abs_y":1681}"><span bis_size="{"x":8,"y":908,"w":663,"h":19,"abs_x":60,"abs_y":1681}" style="color:#000000"><span bis_size="{"x":8,"y":908,"w":663,"h":19,"abs_x":60,"abs_y":1681}" style="font-weight:400"><span bis_size="{"x":8,"y":908,"w":663,"h":19,"abs_x":60,"abs_y":1681}" style="font-style:normal"><span bis_size="{"x":8,"y":908,"w":663,"h":19,"abs_x":60,"abs_y":1681}" style="text-decoration:none">Del Chiaro explicó que Cerpa y el Sistema de Distribución notificaron la operación </span></span></span></span></span></span><span bis_size="{"x":671,"y":908,"w":102,"h":19,"abs_x":723,"abs_y":1681}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":671,"y":908,"w":102,"h":19,"abs_x":723,"abs_y":1681}"><span bis_size="{"x":671,"y":908,"w":102,"h":19,"abs_x":723,"abs_y":1681}" style="color:#000000"><span bis_size="{"x":671,"y":908,"w":102,"h":19,"abs_x":723,"abs_y":1681}" style="font-weight:400"><span bis_size="{"x":671,"y":908,"w":102,"h":19,"abs_x":723,"abs_y":1681}" style="font-style:italic"><span bis_size="{"x":671,"y":908,"w":102,"h":19,"abs_x":723,"abs_y":1681}" style="text-decoration:none">ad cuidadom</span></span></span></span></span></span><span bis_size="{"x":8,"y":908,"w":847,"h":169,"abs_x":60,"abs_y":1681}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":908,"w":847,"h":169,"abs_x":60,"abs_y":1681}"><span bis_size="{"x":8,"y":908,"w":847,"h":169,"abs_x":60,"abs_y":1681}" style="color:#000000"><span bis_size="{"x":8,"y":908,"w":847,"h":169,"abs_x":60,"abs_y":1681}" style="font-weight:400"><span bis_size="{"x":8,"y":908,"w":847,"h":169,"abs_x":60,"abs_y":1681}" style="font-style:normal"><span bis_size="{"x":8,"y":908,"w":847,"h":169,"abs_x":60,"abs_y":1681}" style="text-decoration:none">, alegando que no existiría una empresa común para la exploración de la actividad económica, sino que las partes compartirán riesgos, desde la perspectiva de la estrategia de expansión de negocios de Cerpa y del Sistema de Distribución de Coca-Cola, y resultados, tanto por el lado de los gastos (al compartir costos) como por el lado de los ingresos (con el aumento del margen resultante de la mayor eficiencia de las partes. </span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":1098,"w":849,"h":120,"abs_x":60,"abs_y":1871}" style="line-height:1.38"><span bis_size="{"x":8,"y":1103,"w":854,"h":108,"abs_x":60,"abs_y":1876}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":8,"y":1103,"w":854,"h":109,"abs_x":60,"abs_y":1876}" style="font-size:16px;"><span bis_size="{"x":8,"y":1103,"w":854,"h":109,"abs_x":60,"abs_y":1876}" style="line-height:30px;"><span bis_size="{"x":8,"y":1103,"w":854,"h":109,"abs_x":60,"abs_y":1876}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":1103,"w":854,"h":109,"abs_x":60,"abs_y":1876}"><span bis_size="{"x":8,"y":1103,"w":854,"h":109,"abs_x":60,"abs_y":1876}" style="color:#000000"><span bis_size="{"x":8,"y":1103,"w":854,"h":109,"abs_x":60,"abs_y":1876}" style="font-weight:400"><span bis_size="{"x":8,"y":1103,"w":854,"h":109,"abs_x":60,"abs_y":1876}" style="font-style:normal"><span bis_size="{"x":8,"y":1103,"w":854,"h":109,"abs_x":60,"abs_y":1876}" style="text-decoration:none">Como las participaciones combinadas en el mercado de ambos mantienen por debajo de 20 % y existen mecanismos de gobernanza que disminuyen las preocupaciones sobre el intercambio de información sensible, Cade aprobó el acuerdo. Además, la información sólo se compartiría a los efectos de ejecutar el contrato, precisó la firma.</span></span></span></span></span></span></span></span></span></p> <hr bis_size="{"x":8,"y":1233,"w":849,"h":1,"abs_x":60,"abs_y":2006}" /> <p bis_size="{"x":8,"y":1249,"w":849,"h":30,"abs_x":60,"abs_y":2022}"><span bis_size="{"x":8,"y":1255,"w":679,"h":18,"abs_x":60,"abs_y":2028}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":8,"y":1254,"w":679,"h":19,"abs_x":60,"abs_y":2027}" style="font-size:16px;"><span bis_size="{"x":8,"y":1254,"w":679,"h":19,"abs_x":60,"abs_y":2027}" style="line-height:30px;"><strong bis_size="{"x":8,"y":1254,"w":679,"h":19,"abs_x":60,"abs_y":2027}">No te pierdas: <a bis_size="{"x":139,"y":1254,"w":547,"h":19,"abs_x":191,"abs_y":2027}" href="/noticias/genomawork-pasa-manos-de-redarbor-dueno-infojobs" hreflang="en">Genoma.Work pasa a manos de Redarbor, dueño de Infojobs</a></strong></span></span></span></p> <hr bis_size="{"x":8,"y":1294,"w":849,"h":1,"abs_x":60,"abs_y":2067}" /> <p bis_size="{"x":8,"y":1311,"w":849,"h":120,"abs_x":60,"abs_y":2084}" style="line-height:1.38"><span bis_size="{"x":8,"y":1317,"w":838,"h":108,"abs_x":60,"abs_y":2090}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":8,"y":1316,"w":838,"h":109,"abs_x":60,"abs_y":2089}" style="font-size:16px;"><span bis_size="{"x":8,"y":1316,"w":838,"h":109,"abs_x":60,"abs_y":2089}" style="line-height:30px;"><span bis_size="{"x":8,"y":1316,"w":838,"h":109,"abs_x":60,"abs_y":2089}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":1316,"w":838,"h":109,"abs_x":60,"abs_y":2089}"><span bis_size="{"x":8,"y":1316,"w":838,"h":109,"abs_x":60,"abs_y":2089}" style="color:#000000"><span bis_size="{"x":8,"y":1316,"w":838,"h":109,"abs_x":60,"abs_y":2089}" style="font-weight:400"><span bis_size="{"x":8,"y":1316,"w":838,"h":109,"abs_x":60,"abs_y":2089}" style="font-style:normal"><span bis_size="{"x":8,"y":1316,"w":838,"h":109,"abs_x":60,"abs_y":2089}" style="text-decoration:none">De acuerdo con medios locales, Cade no aceptó los argumentos de Heineken porque consideró que la preocupación expresada era comercial y no justificaba la intervención de la agencia; de hecho, para el organismo, la operación podría ser procompetitiva, ya que permitiría que Cerpa amplíe su presencia en el mercado, lo que podría aumentar la competencia en relación a los productos de Heineken.  </span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":1446,"w":849,"h":150,"abs_x":60,"abs_y":2219}" style="line-height:1.38"><span bis_size="{"x":8,"y":1452,"w":841,"h":138,"abs_x":60,"abs_y":2225}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":8,"y":1451,"w":841,"h":139,"abs_x":60,"abs_y":2224}" style="font-size:16px;"><span bis_size="{"x":8,"y":1451,"w":841,"h":139,"abs_x":60,"abs_y":2224}" style="line-height:30px;"><span bis_size="{"x":8,"y":1451,"w":841,"h":139,"abs_x":60,"abs_y":2224}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":1451,"w":841,"h":139,"abs_x":60,"abs_y":2224}"><span bis_size="{"x":8,"y":1451,"w":841,"h":139,"abs_x":60,"abs_y":2224}" style="color:#000000"><span bis_size="{"x":8,"y":1451,"w":841,"h":139,"abs_x":60,"abs_y":2224}" style="font-weight:400"><span bis_size="{"x":8,"y":1451,"w":841,"h":139,"abs_x":60,"abs_y":2224}" style="font-style:normal"><span bis_size="{"x":8,"y":1451,"w":841,"h":139,"abs_x":60,"abs_y":2224}" style="text-decoration:none">Esta no es la primera vez que Heineken se enfrenta en Brasil al Sistema de Distribución de Coca-Cola: en 2017, Heineken quiso rescindir sus contratos de distribución con Coca-Cola, luego de comprar Brasil Kirin (adquisición que Coca-Cola impugnó). Asimismo, ambas se han acusado de incurrir en actividades fraudulentas y anticompetitivas y tuvieron que acordar, luego de disputas arbitrales, la repartición de la distribución de diversas marcas de cervezas a manos de una y otra.</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":1611,"w":849,"h":30,"abs_x":60,"abs_y":2384}" style="line-height:1.38"><span bis_size="{"x":8,"y":1617,"w":309,"h":18,"abs_x":60,"abs_y":2390}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":8,"y":1616,"w":309,"h":19,"abs_x":60,"abs_y":2389}" style="font-size:16px;"><span bis_size="{"x":8,"y":1616,"w":309,"h":19,"abs_x":60,"abs_y":2389}" style="line-height:30px;"><span bis_size="{"x":8,"y":1616,"w":309,"h":19,"abs_x":60,"abs_y":2389}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":1616,"w":309,"h":19,"abs_x":60,"abs_y":2389}"><span bis_size="{"x":8,"y":1616,"w":309,"h":19,"abs_x":60,"abs_y":2389}" style="color:#000000"><span bis_size="{"x":8,"y":1616,"w":309,"h":19,"abs_x":60,"abs_y":2389}" style="font-weight:700"><span bis_size="{"x":8,"y":1616,"w":309,"h":19,"abs_x":60,"abs_y":2389}" style="font-style:normal"><span bis_size="{"x":8,"y":1616,"w":309,"h":19,"abs_x":60,"abs_y":2389}" style="text-decoration:none">Asesores legales de la notificación</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":1656,"w":849,"h":150,"abs_x":60,"abs_y":2429}" style="line-height:1.38"><span bis_size="{"x":8,"y":1662,"w":823,"h":138,"abs_x":60,"abs_y":2435}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":8,"y":1661,"w":823,"h":139,"abs_x":60,"abs_y":2434}" style="font-size:16px;"><span bis_size="{"x":8,"y":1661,"w":823,"h":139,"abs_x":60,"abs_y":2434}" style="line-height:30px;"><span bis_size="{"x":8,"y":1661,"w":823,"h":139,"abs_x":60,"abs_y":2434}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":1661,"w":823,"h":139,"abs_x":60,"abs_y":2434}"><span bis_size="{"x":8,"y":1661,"w":823,"h":139,"abs_x":60,"abs_y":2434}" style="color:#000000"><span bis_size="{"x":8,"y":1661,"w":823,"h":139,"abs_x":60,"abs_y":2434}" style="font-weight:700"><span bis_size="{"x":8,"y":1661,"w":823,"h":139,"abs_x":60,"abs_y":2434}" style="font-style:normal"><span bis_size="{"x":8,"y":1661,"w":823,"h":139,"abs_x":60,"abs_y":2434}" style="text-decoration:none">Asesores de Rio de Janeiro Refrescos Ltda., Spal Indústria Brasileira de Bebidas S.A., Norsa Refrigerantes S.A., Brasal Refrigerantes S.A., Refrescos Bandeirantes Indústria e Comércio Ltda., Brasil Norte Bebidas S.A., COMPAR – Companhia Paraense de Refrigerantes, Uberlândia Refrescos Ltda., Benevides Águas S.A., Sorocaba Refrescos S.A., Refrescos Guararapes Ltda. y Solar Bebidas S/A. (embotelladores):</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":1821,"w":849,"h":60,"abs_x":60,"abs_y":2594}" style="line-height:1.38"><span bis_size="{"x":8,"y":1827,"w":849,"h":48,"abs_x":60,"abs_y":2600}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":8,"y":1826,"w":849,"h":49,"abs_x":60,"abs_y":2599}" style="font-size:16px;"><span bis_size="{"x":8,"y":1826,"w":849,"h":49,"abs_x":60,"abs_y":2599}" style="line-height:30px;"><span bis_size="{"x":8,"y":1826,"w":250,"h":19,"abs_x":60,"abs_y":2599}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":1826,"w":250,"h":19,"abs_x":60,"abs_y":2599}"><span bis_size="{"x":8,"y":1826,"w":250,"h":19,"abs_x":60,"abs_y":2599}" style="color:#000000"><span bis_size="{"x":8,"y":1826,"w":250,"h":19,"abs_x":60,"abs_y":2599}" style="font-weight:700"><span bis_size="{"x":8,"y":1826,"w":250,"h":19,"abs_x":60,"abs_y":2599}" style="font-style:normal"><span bis_size="{"x":8,"y":1826,"w":250,"h":19,"abs_x":60,"abs_y":2599}" style="text-decoration:none">Machado Meyer Advogados:</span></span></span></span></span></span><span bis_size="{"x":8,"y":1826,"w":849,"h":49,"abs_x":60,"abs_y":2599}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":1826,"w":849,"h":49,"abs_x":60,"abs_y":2599}"><span bis_size="{"x":8,"y":1826,"w":849,"h":49,"abs_x":60,"abs_y":2599}" style="color:#000000"><span bis_size="{"x":8,"y":1826,"w":849,"h":49,"abs_x":60,"abs_y":2599}" style="font-weight:400"><span bis_size="{"x":8,"y":1826,"w":849,"h":49,"abs_x":60,"abs_y":2599}" style="font-style:normal"><span bis_size="{"x":8,"y":1826,"w":849,"h":49,"abs_x":60,"abs_y":2599}" style="text-decoration:none"> Socios Tito Andrade, Ana Batia Glenk Ferreira y Elton Minasse. Abogados Erica Yamashita y Leonardo Gioachini De Paula.</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":1896,"w":849,"h":30,"abs_x":60,"abs_y":2669}" style="line-height:1.38"><span bis_size="{"x":8,"y":1902,"w":358,"h":18,"abs_x":60,"abs_y":2675}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":8,"y":1901,"w":358,"h":19,"abs_x":60,"abs_y":2674}" style="font-size:16px;"><span bis_size="{"x":8,"y":1901,"w":358,"h":19,"abs_x":60,"abs_y":2674}" style="line-height:30px;"><span bis_size="{"x":8,"y":1901,"w":358,"h":19,"abs_x":60,"abs_y":2674}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":1901,"w":358,"h":19,"abs_x":60,"abs_y":2674}"><span bis_size="{"x":8,"y":1901,"w":358,"h":19,"abs_x":60,"abs_y":2674}" style="color:#000000"><span bis_size="{"x":8,"y":1901,"w":358,"h":19,"abs_x":60,"abs_y":2674}" style="font-weight:700"><span bis_size="{"x":8,"y":1901,"w":358,"h":19,"abs_x":60,"abs_y":2674}" style="font-style:normal"><span bis_size="{"x":8,"y":1901,"w":358,"h":19,"abs_x":60,"abs_y":2674}" style="text-decoration:none">Asesores de Coca-Cola Indústrias Ltda.:</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":1941,"w":849,"h":30,"abs_x":60,"abs_y":2714}" style="line-height:1.38"><span bis_size="{"x":8,"y":1947,"w":780,"h":18,"abs_x":60,"abs_y":2720}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":8,"y":1946,"w":780,"h":19,"abs_x":60,"abs_y":2719}" style="font-size:16px;"><span bis_size="{"x":8,"y":1946,"w":780,"h":19,"abs_x":60,"abs_y":2719}" style="line-height:30px;"><span bis_size="{"x":8,"y":1946,"w":240,"h":19,"abs_x":60,"abs_y":2719}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":1946,"w":240,"h":19,"abs_x":60,"abs_y":2719}"><span bis_size="{"x":8,"y":1946,"w":240,"h":19,"abs_x":60,"abs_y":2719}" style="color:#000000"><span bis_size="{"x":8,"y":1946,"w":240,"h":19,"abs_x":60,"abs_y":2719}" style="font-weight:700"><span bis_size="{"x":8,"y":1946,"w":240,"h":19,"abs_x":60,"abs_y":2719}" style="font-style:normal"><span bis_size="{"x":8,"y":1946,"w":240,"h":19,"abs_x":60,"abs_y":2719}" style="text-decoration:none">Lobo de Rizzo Advogados: </span></span></span></span></span></span><span bis_size="{"x":248,"y":1946,"w":540,"h":19,"abs_x":300,"abs_y":2719}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":248,"y":1946,"w":540,"h":19,"abs_x":300,"abs_y":2719}"><span bis_size="{"x":248,"y":1946,"w":540,"h":19,"abs_x":300,"abs_y":2719}" style="color:#000000"><span bis_size="{"x":248,"y":1946,"w":540,"h":19,"abs_x":300,"abs_y":2719}" style="font-weight:400"><span bis_size="{"x":248,"y":1946,"w":540,"h":19,"abs_x":300,"abs_y":2719}" style="font-style:normal"><span bis_size="{"x":248,"y":1946,"w":540,"h":19,"abs_x":300,"abs_y":2719}" style="text-decoration:none">Socios Sergio Varella Bruna y Natalia Salzedas Pinheiro da Silveira.</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":1986,"w":849,"h":30,"abs_x":60,"abs_y":2759}" style="line-height:1.38"><span bis_size="{"x":8,"y":1992,"w":261,"h":18,"abs_x":60,"abs_y":2765}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":8,"y":1991,"w":261,"h":19,"abs_x":60,"abs_y":2764}" style="font-size:16px;"><span bis_size="{"x":8,"y":1991,"w":261,"h":19,"abs_x":60,"abs_y":2764}" style="line-height:30px;"><span bis_size="{"x":8,"y":1991,"w":261,"h":19,"abs_x":60,"abs_y":2764}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":1991,"w":261,"h":19,"abs_x":60,"abs_y":2764}"><span bis_size="{"x":8,"y":1991,"w":261,"h":19,"abs_x":60,"abs_y":2764}" style="color:#000000"><span bis_size="{"x":8,"y":1991,"w":261,"h":19,"abs_x":60,"abs_y":2764}" style="font-weight:700"><span bis_size="{"x":8,"y":1991,"w":261,"h":19,"abs_x":60,"abs_y":2764}" style="font-style:normal"><span bis_size="{"x":8,"y":1991,"w":261,"h":19,"abs_x":60,"abs_y":2764}" style="text-decoration:none">Asesores de Heineken Brasil:</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":2031,"w":849,"h":30,"abs_x":60,"abs_y":2804}" style="line-height:1.38"><span bis_size="{"x":8,"y":2037,"w":273,"h":18,"abs_x":60,"abs_y":2810}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":8,"y":2036,"w":273,"h":19,"abs_x":60,"abs_y":2809}" style="font-size:16px;"><span bis_size="{"x":8,"y":2036,"w":273,"h":19,"abs_x":60,"abs_y":2809}" style="line-height:30px;"><span bis_size="{"x":8,"y":2036,"w":273,"h":19,"abs_x":60,"abs_y":2809}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":2036,"w":273,"h":19,"abs_x":60,"abs_y":2809}"><span bis_size="{"x":8,"y":2036,"w":273,"h":19,"abs_x":60,"abs_y":2809}" style="color:#000000"><span bis_size="{"x":8,"y":2036,"w":273,"h":19,"abs_x":60,"abs_y":2809}" style="font-weight:700"><span bis_size="{"x":8,"y":2036,"w":273,"h":19,"abs_x":60,"abs_y":2809}" style="font-style:normal"><span bis_size="{"x":8,"y":2036,"w":273,"h":19,"abs_x":60,"abs_y":2809}" style="text-decoration:none">Del Chiaro Pereira Advogados.</span></span></span></span></span></span></span></span></span></p> </div> <section class="field field--name-comment field--type-comment field--label-hidden comment-wrapper"> <h2 class="title comment-form__title">Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&1=125411&2=comment&3=comment" token="hW3qw-1VSmvm95ByR0BCFIZcKaN8MYpF4yrMs1TA06M"></drupal-render-placeholder> </section> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="/noticias/cade-aprueba-acuerdo-distribucion-cerpa-coca-cola" data-a2a-title="Cade aprueba sin restricciones acuerdo de distribución de marcas de Cerpa y Coca-Cola"><p style="font-size: 16px;margin-top: 2%; font-weight: bold;">Compartir en RRSS</p><div class="a2a_kit a2a_kit_size_32 a2a_default_style"><a class="a2a_button_facebook"></a><a class="a2a_button_linkedin"></a><a class="a2a_button_twitter"><img src="/sites/default/files/media-icons/icon-twitterx-color.svg" border="0" alt="X" style="width:38px; height:38px" /></a><a class="a2a_button_whatsapp"></a></div></span><hr /><i>Para recibir nuestro boletín diario,<br /><a href="/menu-de-boletines" target="_blank">¡suscríbete aquí!</a></i> <div class="field field--name-field-empresas-involucradas field--type-entity-reference-revisions field--label-above"> <div class="field__label">Empresas involucradas</div> <div class="field__items"> <div class="field__item"><div class="paragraph-formatter"><div class="paragraph-info"></div> <div class="paragraph-summary"><div class="paragraphs-collapsed-description"></div></div> </div> </div> </div> </div> <div class="field field--name-field-tipo-de-noticia field--type-list-string field--label-above"> <div class="field__label">Tipo de noticia</div> <div class="field__item">Transacción</div> </div> <div class="field field--name-field-operacion-secundaria field--type-boolean field--label-above"> <div class="field__label">Operacion secundaria</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-operacion-principal field--type-boolean field--label-above"> <div class="field__label">Operación Principal</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-publicacion-desde-br field--type-boolean field--label-above"> <div class="field__label">Publicacion desde el portal BR</div> <div class="field__item">Off</div> </div> <a href="/taxonomy/term/413" hreflang="en">Antimonopolio</a>, <a href="/taxonomy/term/337" hreflang="en">Cade</a>, <a href="/taxonomy/term/1892" hreflang="en">Marcas</a>, <a href="/taxonomy/term/248" hreflang="en">mercado brasileño</a>, <a href="/taxonomy/term/1520" hreflang="en">propiedad intelectual</a> <div class="field field--name-field-noticia-principal field--type-boolean field--label-above"> <div class="field__label">Noticia Principal</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-bloque-de-4-noticias field--type-boolean field--label-above"> <div class="field__label">Bloque de 4 Noticias (debajo de la noticia principal)</div> <div class="field__item">On</div> </div> <div class="field field--name-field-activar-mow-player field--type-boolean field--label-above"> <div class="field__label">Activar Mow Player</div> <div class="field__item">No</div> </div> Wed, 09 Apr 2025 06:02:53 +0000 Rosa Ramos 125411 at /noticias/eurofarma-adquiere-marca-dermage-natura-boticario-hypera <span class="field field--name-title field--type-string field--label-hidden">Eurofarma adquiere marca Dermage para competir contra Natura, Boticário e Hypera</span> <div class="field field--name-field-subtitle field--type-string field--label-hidden field__item">El acuerdo está sujeto a la aprobación del Consejo istrativo de Defensa Económica (Cade) e incluye una opción para adquirir el 40 % restante de la compañía.</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="//36" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Rosa Ramos</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 09/04/2025 - 01:51</span> <div class="field__item"> <img fetchpriority="high" src="/sites/default/files/2025-04/eurofarma_adquiere_marca_dermage_para_competir_contra_natura_boticario_e_hypera.jpg" width="690" height="554" alt="Dermage es una marca ampliamente reconocida / IG: dermagebrasil" typeof="foaf:Image" /> </div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p bis_size="{"x":8,"y":15,"w":864,"h":88,"abs_x":60,"abs_y":667}"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":15,"w":866,"h":87,"abs_x":60,"abs_y":667}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":15,"w":866,"h":87,"abs_x":60,"abs_y":667}"><span bis_size="{"x":8,"y":15,"w":866,"h":87,"abs_x":60,"abs_y":667}" style="color:#000000"><span bis_size="{"x":8,"y":15,"w":866,"h":87,"abs_x":60,"abs_y":667}" style="font-weight:400"><span bis_size="{"x":8,"y":15,"w":866,"h":87,"abs_x":60,"abs_y":667}" style="font-style:normal"><span bis_size="{"x":8,"y":15,"w":866,"h":87,"abs_x":60,"abs_y":667}" style="text-decoration:none">Por cerca de 26,4 millones de dólares (BRL 156 millones), la multinacional de origen brasileño Eurofarma concretó la adquisición de 60 % de la marca Dermage, propiedad hasta ese momento de Klibra Agenciamento de Marcas e Negócios. El acuerdo se anunció el 17 de marzo, está sujeto a la aprobación del Consejo istrativo de Defensa Económica (Cade) e incluye una opción para adquirir el 40 % restante de la compañía, ejercitable tres años después del cierre, según los parámetros de precio establecidos en el acuerdo.</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":118,"w":864,"h":103,"abs_x":60,"abs_y":770}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":119,"w":859,"h":99,"abs_x":60,"abs_y":771}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":119,"w":859,"h":99,"abs_x":60,"abs_y":771}"><span bis_size="{"x":8,"y":119,"w":859,"h":99,"abs_x":60,"abs_y":771}" style="color:#000000"><span bis_size="{"x":8,"y":119,"w":859,"h":99,"abs_x":60,"abs_y":771}" style="font-weight:400"><span bis_size="{"x":8,"y":119,"w":859,"h":99,"abs_x":60,"abs_y":771}" style="font-style:normal"><span bis_size="{"x":8,"y":119,"w":859,"h":99,"abs_x":60,"abs_y":771}" style="text-decoration:none">Dermage es una marca ampliamente reconocida que opera más de 70 tiendas en todo Brasil y distribuye sus productos a través de aproximadamente 4.000 farmacias, esto ayudará a que Eurofarma (una de las compañías farmacéuticas líderes del país) expanda su presencia en el mercado dermocosmético, con un alto potencial de crecimiento, explicó BMA Advogados, asesor legal de Walter Braun, Lisabeth Braun y Ilana Braun Srour, accionistas vendedores de Dermage. LexLatin no pudo determinar cuál firma asesoró a Eurofarma.</span></span></span></span></span></span></span></span></span></p> <hr bis_size="{"x":8,"y":236,"w":864,"h":1,"abs_x":60,"abs_y":888}" /> <p bis_size="{"x":8,"y":253,"w":864,"h":20,"abs_x":60,"abs_y":905}"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><strong>Más noticias: <a bis_size="{"x":97,"y":254,"w":610,"h":16,"abs_x":149,"abs_y":906}" href="/noticias/ong-te-protejo-certificacion-marca-estandares-calidad-buenas-practicas" hreflang="en" target="_blank">ONG Te Protejo obtiene certificación de marca de estándares de calidad y buenas prácticas</a></strong></span></span></span></p> <hr bis_size="{"x":8,"y":288,"w":864,"h":1,"abs_x":60,"abs_y":940}" /> <p bis_size="{"x":8,"y":305,"w":864,"h":82,"abs_x":60,"abs_y":957}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":307,"w":850,"h":78,"abs_x":60,"abs_y":959}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":307,"w":850,"h":78,"abs_x":60,"abs_y":959}"><span bis_size="{"x":8,"y":307,"w":850,"h":78,"abs_x":60,"abs_y":959}" style="color:#000000"><span bis_size="{"x":8,"y":307,"w":850,"h":78,"abs_x":60,"abs_y":959}" style="font-weight:400"><span bis_size="{"x":8,"y":307,"w":850,"h":78,"abs_x":60,"abs_y":959}" style="font-style:normal"><span bis_size="{"x":8,"y":307,"w":850,"h":78,"abs_x":60,"abs_y":959}" style="text-decoration:none">BMA señaló que la adquisición de Dermage fortalecería significativamente la posición de Eurofarma en un mercado que se estima alcanzará los 59.000 millones de dólares para 2025 y le dará la experiencia necesaria para competir de forma más eficaz con empresas como Natura, Aché, O Boticário, L'Oréal e Hypera (titular de las marcas Episol e Ivy C) que cuentan con una sólida presencia en el mercado brasileño. </span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":403,"w":864,"h":82,"abs_x":60,"abs_y":1055}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":404,"w":843,"h":78,"abs_x":60,"abs_y":1056}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":404,"w":843,"h":78,"abs_x":60,"abs_y":1056}"><span bis_size="{"x":8,"y":404,"w":843,"h":78,"abs_x":60,"abs_y":1056}" style="color:#000000"><span bis_size="{"x":8,"y":404,"w":843,"h":78,"abs_x":60,"abs_y":1056}" style="font-weight:400"><span bis_size="{"x":8,"y":404,"w":843,"h":78,"abs_x":60,"abs_y":1056}" style="font-style:normal"><span bis_size="{"x":8,"y":404,"w":843,"h":78,"abs_x":60,"abs_y":1056}" style="text-decoration:none">En un comunicado divulgado en la Comisión de Valores Mobiliarios (CVM), Eurofarma destacó que Dermage “reconocida por desarrollar productos de alta calidad y eficacia” fortalece su portafolio en segmentos “con importante potencial de crecimiento”, lo que significa que para la compradora fortalecerá su presencia en estos segmentos “debidamente alineados con su objetivo estratégico”.</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":501,"w":864,"h":20,"abs_x":60,"abs_y":1153}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":502,"w":243,"h":16,"abs_x":60,"abs_y":1154}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":502,"w":243,"h":16,"abs_x":60,"abs_y":1154}"><span bis_size="{"x":8,"y":502,"w":243,"h":16,"abs_x":60,"abs_y":1154}" style="color:#000000"><span bis_size="{"x":8,"y":502,"w":243,"h":16,"abs_x":60,"abs_y":1154}" style="font-weight:700"><span bis_size="{"x":8,"y":502,"w":243,"h":16,"abs_x":60,"abs_y":1154}" style="font-style:normal"><span bis_size="{"x":8,"y":502,"w":243,"h":16,"abs_x":60,"abs_y":1154}" style="text-decoration:none">Asesores legales de la transacción</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":608,"w":864,"h":20,"abs_x":60,"abs_y":1260}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":609,"w":441,"h":16,"abs_x":60,"abs_y":1261}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":609,"w":441,"h":16,"abs_x":60,"abs_y":1261}"><span bis_size="{"x":8,"y":609,"w":441,"h":16,"abs_x":60,"abs_y":1261}" style="color:#000000"><span bis_size="{"x":8,"y":609,"w":441,"h":16,"abs_x":60,"abs_y":1261}" style="font-weight:700"><span bis_size="{"x":8,"y":609,"w":441,"h":16,"abs_x":60,"abs_y":1261}" style="font-style:normal"><span bis_size="{"x":8,"y":609,"w":441,"h":16,"abs_x":60,"abs_y":1261}" style="text-decoration:none">Asesores de Walter Braun, Lisabeth Braun y Ilana Braun Srour:</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":643,"w":864,"h":41,"abs_x":60,"abs_y":1295}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":645,"w":125,"h":16,"abs_x":60,"abs_y":1297}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":645,"w":125,"h":16,"abs_x":60,"abs_y":1297}"><span bis_size="{"x":8,"y":645,"w":125,"h":16,"abs_x":60,"abs_y":1297}" style="color:#000000"><span bis_size="{"x":8,"y":645,"w":125,"h":16,"abs_x":60,"abs_y":1297}" style="font-weight:700"><span bis_size="{"x":8,"y":645,"w":125,"h":16,"abs_x":60,"abs_y":1297}" style="font-style:normal"><span bis_size="{"x":8,"y":645,"w":125,"h":16,"abs_x":60,"abs_y":1297}" style="text-decoration:none">BMA Advogados: </span></span></span></span></span></span><span bis_size="{"x":8,"y":645,"w":857,"h":37,"abs_x":60,"abs_y":1297}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":645,"w":857,"h":37,"abs_x":60,"abs_y":1297}"><span bis_size="{"x":8,"y":645,"w":857,"h":37,"abs_x":60,"abs_y":1297}" style="color:#000000"><span bis_size="{"x":8,"y":645,"w":857,"h":37,"abs_x":60,"abs_y":1297}" style="font-weight:400"><span bis_size="{"x":8,"y":645,"w":857,"h":37,"abs_x":60,"abs_y":1297}" style="font-style:normal"><span bis_size="{"x":8,"y":645,"w":857,"h":37,"abs_x":60,"abs_y":1297}" style="text-decoration:none">Socios Luis Loria Flaks, Leonardo Carneiro R. R. Carvalho y Hermano Notaroberto Barbosa. Asociados João de Mello e Souza y Raquel Maluf Namur Martins.</span></span></span></span></span></span></span></span></span></p> </div> <section class="field field--name-comment field--type-comment field--label-hidden comment-wrapper"> <h2 class="title comment-form__title">Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&1=125409&2=comment&3=comment" token="vlVawEmJwL3tJ4sysPwTvSxqdcFIFIU9xXVUlfEPiEE"></drupal-render-placeholder> </section> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="/noticias/eurofarma-adquiere-marca-dermage-natura-boticario-hypera" data-a2a-title="Eurofarma adquiere marca Dermage para competir contra Natura, Boticário e Hypera"><p style="font-size: 16px;margin-top: 2%; font-weight: bold;">Compartir en RRSS</p><div class="a2a_kit a2a_kit_size_32 a2a_default_style"><a class="a2a_button_facebook"></a><a class="a2a_button_linkedin"></a><a class="a2a_button_twitter"><img src="/sites/default/files/media-icons/icon-twitterx-color.svg" border="0" alt="X" style="width:38px; height:38px" /></a><a class="a2a_button_whatsapp"></a></div></span><hr /><i>Para recibir nuestro boletín diario,<br /><a href="/menu-de-boletines" target="_blank">¡suscríbete aquí!</a></i> <div class="field field--name-field-empresas-involucradas field--type-entity-reference-revisions field--label-above"> <div class="field__label">Empresas involucradas</div> <div class="field__items"> <div class="field__item"><div class="paragraph-formatter"><div class="paragraph-info"></div> <div class="paragraph-summary"><div class="paragraphs-collapsed-description"></div></div> </div> </div> </div> </div> <div class="field field--name-field-tipo-de-noticia field--type-list-string field--label-above"> <div class="field__label">Tipo de noticia</div> <div class="field__item">Transacción</div> </div> <div class="field field--name-field-operacion-secundaria field--type-boolean field--label-above"> <div class="field__label">Operacion secundaria</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-operacion-principal field--type-boolean field--label-above"> <div class="field__label">Operación Principal</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-publicacion-desde-br field--type-boolean field--label-above"> <div class="field__label">Publicacion desde el portal BR</div> <div class="field__item">Off</div> </div> <a href="/taxonomy/term/1892" hreflang="en">Marcas</a>, <a href="/taxonomy/term/248" hreflang="en">mercado brasileño</a>, <a href="/taxonomy/term/1520" hreflang="en">propiedad intelectual</a>, <a href="/taxonomy/term/639" hreflang="en">Fusiones y adquisiciones</a>, <a href="/taxonomy/term/378" hreflang="en">Industria farmacéutica</a> <div class="field field--name-field-noticia-principal field--type-boolean field--label-above"> <div class="field__label">Noticia Principal</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-bloque-de-4-noticias field--type-boolean field--label-above"> <div class="field__label">Bloque de 4 Noticias (debajo de la noticia principal)</div> <div class="field__item">On</div> </div> <div class="field field--name-field-activar-mow-player field--type-boolean field--label-above"> <div class="field__label">Activar Mow Player</div> <div class="field__item">No</div> </div> Wed, 09 Apr 2025 05:51:38 +0000 Rosa Ramos 125409 at /noticias/bauminas-quimica-ubyagro-integran-negocios-id <span class="field field--name-title field--type-string field--label-hidden">Bauminas Química y UbyAgro integran negocios para impulsar I+D y marcas propias</span> <div class="field field--name-field-subtitle field--type-string field--label-hidden field__item">Juntas ambas empresas se dedicarán a diversificar la cartera de productos de marca propia dentro del segmento de nutrición vegetal y pesticidas biológicos.</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="//36" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Rosa Ramos</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 02/04/2025 - 01:36</span> <div class="field__item"> <img fetchpriority="high" src="/sites/default/files/2025-04/bauminas_quimica_y_ubyagro_integran_negocios_para_impulsar_id_y_marcas_propias.jpg" width="690" height="554" alt="El acuerdo requirió una debida diligencia cruzada simultánea / Canva" typeof="foaf:Image" /> </div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p bis_size="{"x":8,"y":15,"w":849,"h":180,"abs_x":60,"abs_y":788}"><span bis_size="{"x":8,"y":20,"w":849,"h":168,"abs_x":60,"abs_y":793}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":8,"y":19,"w":849,"h":169,"abs_x":60,"abs_y":792}" style="font-size:16px;"><span bis_size="{"x":8,"y":19,"w":849,"h":169,"abs_x":60,"abs_y":792}" style="line-height:30px;"><span bis_size="{"x":8,"y":19,"w":849,"h":169,"abs_x":60,"abs_y":792}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":19,"w":849,"h":169,"abs_x":60,"abs_y":792}"><span bis_size="{"x":8,"y":19,"w":849,"h":169,"abs_x":60,"abs_y":792}" style="color:#000000"><span bis_size="{"x":8,"y":19,"w":849,"h":169,"abs_x":60,"abs_y":792}" style="font-weight:400"><span bis_size="{"x":8,"y":19,"w":849,"h":169,"abs_x":60,"abs_y":792}" style="font-style:normal"><span bis_size="{"x":8,"y":19,"w":849,"h":169,"abs_x":60,"abs_y":792}" style="text-decoration:none">En una operación que impulsará el desarrollo de una cartera de productos a medida, y requirió la aprobación del Consejo istrativo de Defensa Económica (Cade) de Brasil y el consentimiento de instituciones financieras, Bauminas Química integró 100 % de las acciones de Eletro Manganês (Bauminas Agro), su división de agronegocios, fertilizantes y alimentos balanceados, al capital social de UbyAgro S.A., empresa de agronegocios. Simultáneamente, UbyAgro vendió 8,5 % de su capital social a Bauminas Química.</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":210,"w":849,"h":90,"abs_x":60,"abs_y":983}" style="line-height:1.38"><span bis_size="{"x":8,"y":215,"w":830,"h":78,"abs_x":60,"abs_y":988}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":8,"y":214,"w":830,"h":79,"abs_x":60,"abs_y":987}" style="font-size:16px;"><span bis_size="{"x":8,"y":214,"w":830,"h":79,"abs_x":60,"abs_y":987}" style="line-height:30px;"><span bis_size="{"x":8,"y":214,"w":830,"h":79,"abs_x":60,"abs_y":987}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":214,"w":830,"h":79,"abs_x":60,"abs_y":987}"><span bis_size="{"x":8,"y":214,"w":830,"h":79,"abs_x":60,"abs_y":987}" style="color:#000000"><span bis_size="{"x":8,"y":214,"w":830,"h":79,"abs_x":60,"abs_y":987}" style="font-weight:400"><span bis_size="{"x":8,"y":214,"w":830,"h":79,"abs_x":60,"abs_y":987}" style="font-style:normal"><span bis_size="{"x":8,"y":214,"w":830,"h":79,"abs_x":60,"abs_y":987}" style="text-decoration:none">La integración es de valor confidencial y fue asesorada legalmente por Cescon Barrieu Advogados, por parte de Bauminas Química y Eletro Manganês, y Pinheiro Neto Advogados, por UbyAgro. El asesor financiero de la transacción fue XP Investimentos.</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":315,"w":849,"h":150,"abs_x":60,"abs_y":1088}" style="line-height:1.38"><span bis_size="{"x":8,"y":320,"w":847,"h":138,"abs_x":60,"abs_y":1093}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":8,"y":319,"w":847,"h":139,"abs_x":60,"abs_y":1092}" style="font-size:16px;"><span bis_size="{"x":8,"y":319,"w":847,"h":139,"abs_x":60,"abs_y":1092}" style="line-height:30px;"><span bis_size="{"x":8,"y":319,"w":831,"h":49,"abs_x":60,"abs_y":1092}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":319,"w":831,"h":49,"abs_x":60,"abs_y":1092}"><span bis_size="{"x":8,"y":319,"w":831,"h":49,"abs_x":60,"abs_y":1092}" style="color:#000000"><span bis_size="{"x":8,"y":319,"w":831,"h":49,"abs_x":60,"abs_y":1092}" style="font-weight:400"><span bis_size="{"x":8,"y":319,"w":831,"h":49,"abs_x":60,"abs_y":1092}" style="font-style:normal"><span bis_size="{"x":8,"y":319,"w":831,"h":49,"abs_x":60,"abs_y":1092}" style="text-decoration:none">Juntas ambas empresas se dedicarán a diversificar la cartera de productos de marca propia dentro del segmento </span></span></span></span></span></span><span bis_size="{"x":92,"y":349,"w":77,"h":19,"abs_x":144,"abs_y":1122}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":92,"y":349,"w":77,"h":19,"abs_x":144,"abs_y":1122}"><span bis_size="{"x":92,"y":349,"w":77,"h":19,"abs_x":144,"abs_y":1122}" style="color:#000000"><span bis_size="{"x":92,"y":349,"w":77,"h":19,"abs_x":144,"abs_y":1122}" style="font-weight:400"><span bis_size="{"x":92,"y":349,"w":77,"h":19,"abs_x":144,"abs_y":1122}" style="font-style:italic"><span bis_size="{"x":92,"y":349,"w":77,"h":19,"abs_x":144,"abs_y":1122}" style="text-decoration:none"> </span></span></span></span></span></span><span bis_size="{"x":8,"y":349,"w":825,"h":79,"abs_x":60,"abs_y":1122}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":349,"w":825,"h":79,"abs_x":60,"abs_y":1122}"><span bis_size="{"x":8,"y":349,"w":825,"h":79,"abs_x":60,"abs_y":1122}" style="color:#000000"><span bis_size="{"x":8,"y":349,"w":825,"h":79,"abs_x":60,"abs_y":1122}" style="font-weight:400"><span bis_size="{"x":8,"y":349,"w":825,"h":79,"abs_x":60,"abs_y":1122}" style="font-style:normal"><span bis_size="{"x":8,"y":349,"w":825,"h":79,"abs_x":60,"abs_y":1122}" style="text-decoration:none">de nutrición vegetal y pesticidas biológicos (con las marcas Ubyfol y Vitales, de UbyAgro), como en los segmentos de menor valor agregado, a través de la marca Bauminas Agro, de materias primas. La meta del nuevo </span></span></span></span></span></span><span bis_size="{"x":304,"y":409,"w":64,"h":19,"abs_x":356,"abs_y":1182}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":304,"y":409,"w":64,"h":19,"abs_x":356,"abs_y":1182}"><span bis_size="{"x":304,"y":409,"w":64,"h":19,"abs_x":356,"abs_y":1182}" style="color:#000000"><span bis_size="{"x":304,"y":409,"w":64,"h":19,"abs_x":356,"abs_y":1182}" style="font-weight:400"><span bis_size="{"x":304,"y":409,"w":64,"h":19,"abs_x":356,"abs_y":1182}" style="font-style:italic"><span bis_size="{"x":304,"y":409,"w":64,"h":19,"abs_x":356,"abs_y":1182}" style="text-decoration:none">holding </span></span></span></span></span></span><span bis_size="{"x":8,"y":409,"w":847,"h":49,"abs_x":60,"abs_y":1182}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":409,"w":847,"h":49,"abs_x":60,"abs_y":1182}"><span bis_size="{"x":8,"y":409,"w":847,"h":49,"abs_x":60,"abs_y":1182}" style="color:#000000"><span bis_size="{"x":8,"y":409,"w":847,"h":49,"abs_x":60,"abs_y":1182}" style="font-weight:400"><span bis_size="{"x":8,"y":409,"w":847,"h":49,"abs_x":60,"abs_y":1182}" style="font-style:normal"><span bis_size="{"x":8,"y":409,"w":847,"h":49,"abs_x":60,"abs_y":1182}" style="text-decoration:none">es apostar por la Investigación y el Desarrollo para duplicar su ingreso y tamaño en el mercado hasta 2028. </span></span></span></span></span></span></span></span></span></p> <hr bis_size="{"x":8,"y":480,"w":849,"h":1,"abs_x":60,"abs_y":1253}" /> <p bis_size="{"x":8,"y":496,"w":849,"h":30,"abs_x":60,"abs_y":1269}"><span bis_size="{"x":8,"y":502,"w":670,"h":18,"abs_x":60,"abs_y":1275}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":8,"y":501,"w":670,"h":19,"abs_x":60,"abs_y":1274}" style="font-size:16px;"><span bis_size="{"x":8,"y":501,"w":670,"h":19,"abs_x":60,"abs_y":1274}" style="line-height:30px;"><strong bis_size="{"x":8,"y":501,"w":670,"h":19,"abs_x":60,"abs_y":1274}">Más noticias: <a bis_size="{"x":130,"y":501,"w":547,"h":19,"abs_x":182,"abs_y":1274}" href="/noticias/genomawork-pasa-manos-de-redarbor-dueno-infojobs" hreflang="en" target="_blank">Genoma.Work pasa a manos de Redarbor, dueño de Infojobs</a></strong></span></span></span></p> <hr bis_size="{"x":8,"y":541,"w":849,"h":1,"abs_x":60,"abs_y":1314}" /> <p bis_size="{"x":8,"y":558,"w":849,"h":120,"abs_x":60,"abs_y":1331}" style="line-height:1.38"><span bis_size="{"x":8,"y":563,"w":847,"h":108,"abs_x":60,"abs_y":1336}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":8,"y":563,"w":847,"h":109,"abs_x":60,"abs_y":1336}" style="font-size:16px;"><span bis_size="{"x":8,"y":563,"w":847,"h":109,"abs_x":60,"abs_y":1336}" style="line-height:30px;"><span bis_size="{"x":8,"y":563,"w":847,"h":109,"abs_x":60,"abs_y":1336}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":563,"w":847,"h":109,"abs_x":60,"abs_y":1336}"><span bis_size="{"x":8,"y":563,"w":847,"h":109,"abs_x":60,"abs_y":1336}" style="color:#000000"><span bis_size="{"x":8,"y":563,"w":847,"h":109,"abs_x":60,"abs_y":1336}" style="font-weight:400"><span bis_size="{"x":8,"y":563,"w":847,"h":109,"abs_x":60,"abs_y":1336}" style="font-style:normal"><span bis_size="{"x":8,"y":563,"w":847,"h":109,"abs_x":60,"abs_y":1336}" style="text-decoration:none">Según Cescon Barrieu, la adquisición incluyó el segmento de sulfatos de micronutrientes ampliamente utilizados en la agricultura brasileña y la integración impulsará el desarrollo de una cartera de productos a medida para atender cultivos a gran escala (soja, maíz y caña de azúcar) y al mercado B2B de las industrias de nutrición vegetal y animal. </span></span></span></span></span></span></span></span></span></p> <blockquote bis_size="{"x":48,"y":693,"w":769,"h":90,"abs_x":100,"abs_y":1466}"> <p bis_size="{"x":48,"y":693,"w":769,"h":90,"abs_x":100,"abs_y":1466}"><span bis_size="{"x":48,"y":698,"w":760,"h":78,"abs_x":100,"abs_y":1471}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":48,"y":698,"w":760,"h":79,"abs_x":100,"abs_y":1471}" style="font-size:16px;"><span bis_size="{"x":48,"y":698,"w":760,"h":79,"abs_x":100,"abs_y":1471}" style="line-height:30px;">Además, el acuerdo facilita la distribución de insumos de marca blanca, brindando nuevo al mercado para líneas de productos foliares y de suelo, lo que refuerza el compromiso de UbyAgro con la innovación y el liderazgo del mercado, dijo la firma.</span></span></span></p> </blockquote> <p bis_size="{"x":8,"y":798,"w":849,"h":120,"abs_x":60,"abs_y":1571}" style="line-height:1.38"><span bis_size="{"x":8,"y":803,"w":850,"h":108,"abs_x":60,"abs_y":1576}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":8,"y":803,"w":850,"h":109,"abs_x":60,"abs_y":1576}" style="font-size:16px;"><span bis_size="{"x":8,"y":803,"w":850,"h":109,"abs_x":60,"abs_y":1576}" style="line-height:30px;"><span bis_size="{"x":8,"y":803,"w":850,"h":109,"abs_x":60,"abs_y":1576}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":803,"w":850,"h":109,"abs_x":60,"abs_y":1576}"><span bis_size="{"x":8,"y":803,"w":850,"h":109,"abs_x":60,"abs_y":1576}" style="color:#000000"><span bis_size="{"x":8,"y":803,"w":850,"h":109,"abs_x":60,"abs_y":1576}" style="font-weight:400"><span bis_size="{"x":8,"y":803,"w":850,"h":109,"abs_x":60,"abs_y":1576}" style="font-style:normal"><span bis_size="{"x":8,"y":803,"w":850,"h":109,"abs_x":60,"abs_y":1576}" style="text-decoration:none">El acuerdo, que Cescon Barrieu calificó de “complejo”, requirió una debida diligencia cruzada simultánea, un modelo financiero complejo, mecanismos de ajuste cruzado para la participación en el precio y el capital, por lo que demuestra “las complejidades de las transacciones corporativas modernas y el nivel de experiencia necesario para afrontar tales desafíos.”</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":933,"w":849,"h":30,"abs_x":60,"abs_y":1706}" style="line-height:1.38"><span bis_size="{"x":8,"y":938,"w":308,"h":18,"abs_x":60,"abs_y":1711}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":8,"y":938,"w":308,"h":19,"abs_x":60,"abs_y":1711}" style="font-size:16px;"><span bis_size="{"x":8,"y":938,"w":308,"h":19,"abs_x":60,"abs_y":1711}" style="line-height:30px;"><span bis_size="{"x":8,"y":938,"w":308,"h":19,"abs_x":60,"abs_y":1711}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":938,"w":308,"h":19,"abs_x":60,"abs_y":1711}"><span bis_size="{"x":8,"y":938,"w":308,"h":19,"abs_x":60,"abs_y":1711}" style="color:#000000"><span bis_size="{"x":8,"y":938,"w":308,"h":19,"abs_x":60,"abs_y":1711}" style="font-weight:700"><span bis_size="{"x":8,"y":938,"w":308,"h":19,"abs_x":60,"abs_y":1711}" style="font-style:normal"><span bis_size="{"x":8,"y":938,"w":308,"h":19,"abs_x":60,"abs_y":1711}" style="text-decoration:none">Asesores legales de la transacción</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":978,"w":849,"h":30,"abs_x":60,"abs_y":1751}" style="line-height:1.38"><span bis_size="{"x":8,"y":983,"w":243,"h":18,"abs_x":60,"abs_y":1756}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":8,"y":983,"w":243,"h":19,"abs_x":60,"abs_y":1756}" style="font-size:16px;"><span bis_size="{"x":8,"y":983,"w":243,"h":19,"abs_x":60,"abs_y":1756}" style="line-height:30px;"><span bis_size="{"x":8,"y":983,"w":243,"h":19,"abs_x":60,"abs_y":1756}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":983,"w":243,"h":19,"abs_x":60,"abs_y":1756}"><span bis_size="{"x":8,"y":983,"w":243,"h":19,"abs_x":60,"abs_y":1756}" style="color:#000000"><span bis_size="{"x":8,"y":983,"w":243,"h":19,"abs_x":60,"abs_y":1756}" style="font-weight:700"><span bis_size="{"x":8,"y":983,"w":243,"h":19,"abs_x":60,"abs_y":1756}" style="font-style:normal"><span bis_size="{"x":8,"y":983,"w":243,"h":19,"abs_x":60,"abs_y":1756}" style="text-decoration:none">Asesores de UbyAgro S.A.: </span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":1023,"w":849,"h":30,"abs_x":60,"abs_y":1796}" style="line-height:1.38"><span bis_size="{"x":8,"y":1028,"w":238,"h":18,"abs_x":60,"abs_y":1801}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":8,"y":1028,"w":238,"h":19,"abs_x":60,"abs_y":1801}" style="font-size:16px;"><span bis_size="{"x":8,"y":1028,"w":238,"h":19,"abs_x":60,"abs_y":1801}" style="line-height:30px;"><span bis_size="{"x":8,"y":1028,"w":238,"h":19,"abs_x":60,"abs_y":1801}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":1028,"w":238,"h":19,"abs_x":60,"abs_y":1801}"><span bis_size="{"x":8,"y":1028,"w":238,"h":19,"abs_x":60,"abs_y":1801}" style="color:#000000"><span bis_size="{"x":8,"y":1028,"w":238,"h":19,"abs_x":60,"abs_y":1801}" style="font-weight:700"><span bis_size="{"x":8,"y":1028,"w":238,"h":19,"abs_x":60,"abs_y":1801}" style="font-style:normal"><span bis_size="{"x":8,"y":1028,"w":238,"h":19,"abs_x":60,"abs_y":1801}" style="text-decoration:none">Pinheiro Neto Advogados: </span></span></span></span></span></span></span></span></span><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;">Socios Cristianne Saccab Zarzur y Roberta Bilotti Demange. Asociada sénior Gabriella Florner. Asociados Roberto Sampaio Amaral y Oliver Serrano Wiegerinck.</span></span></span></p> <p bis_size="{"x":8,"y":1068,"w":849,"h":30,"abs_x":60,"abs_y":1841}" style="line-height:1.38"><span bis_size="{"x":8,"y":1073,"w":558,"h":18,"abs_x":60,"abs_y":1846}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":8,"y":1073,"w":558,"h":19,"abs_x":60,"abs_y":1846}" style="font-size:16px;"><span bis_size="{"x":8,"y":1073,"w":558,"h":19,"abs_x":60,"abs_y":1846}" style="line-height:30px;"><span bis_size="{"x":8,"y":1073,"w":558,"h":19,"abs_x":60,"abs_y":1846}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":1073,"w":558,"h":19,"abs_x":60,"abs_y":1846}"><span bis_size="{"x":8,"y":1073,"w":558,"h":19,"abs_x":60,"abs_y":1846}" style="color:#000000"><span bis_size="{"x":8,"y":1073,"w":558,"h":19,"abs_x":60,"abs_y":1846}" style="font-weight:700"><span bis_size="{"x":8,"y":1073,"w":558,"h":19,"abs_x":60,"abs_y":1846}" style="font-style:normal"><span bis_size="{"x":8,"y":1073,"w":558,"h":19,"abs_x":60,"abs_y":1846}" style="text-decoration:none">Asesores de Bauminas Química Ltda. y Eletro Manganês Ltda.:</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":1113,"w":849,"h":90,"abs_x":60,"abs_y":1886}" style="line-height:1.38"><span bis_size="{"x":8,"y":1118,"w":838,"h":78,"abs_x":60,"abs_y":1891}" style="font-family:Verdana,Geneva,sans-serif;"><span bis_size="{"x":8,"y":1118,"w":838,"h":79,"abs_x":60,"abs_y":1891}" style="font-size:16px;"><span bis_size="{"x":8,"y":1118,"w":838,"h":79,"abs_x":60,"abs_y":1891}" style="line-height:30px;"><span bis_size="{"x":8,"y":1118,"w":245,"h":19,"abs_x":60,"abs_y":1891}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":1118,"w":245,"h":19,"abs_x":60,"abs_y":1891}"><span bis_size="{"x":8,"y":1118,"w":245,"h":19,"abs_x":60,"abs_y":1891}" style="color:#000000"><span bis_size="{"x":8,"y":1118,"w":245,"h":19,"abs_x":60,"abs_y":1891}" style="font-weight:700"><span bis_size="{"x":8,"y":1118,"w":245,"h":19,"abs_x":60,"abs_y":1891}" style="font-style:normal"><span bis_size="{"x":8,"y":1118,"w":245,"h":19,"abs_x":60,"abs_y":1891}" style="text-decoration:none">Cescon Barrieu Advogados:</span></span></span></span></span></span><span bis_size="{"x":8,"y":1118,"w":838,"h":79,"abs_x":60,"abs_y":1891}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":1118,"w":838,"h":79,"abs_x":60,"abs_y":1891}"><span bis_size="{"x":8,"y":1118,"w":838,"h":79,"abs_x":60,"abs_y":1891}" style="color:#000000"><span bis_size="{"x":8,"y":1118,"w":838,"h":79,"abs_x":60,"abs_y":1891}" style="font-weight:400"><span bis_size="{"x":8,"y":1118,"w":838,"h":79,"abs_x":60,"abs_y":1891}" style="font-style:normal"><span bis_size="{"x":8,"y":1118,"w":838,"h":79,"abs_x":60,"abs_y":1891}" style="text-decoration:none"> Socios Frederico Viana Rodrigues, Isabela Bagueira Leal Coelho do Val y Henrique Vendramini de Palma. Asociados Hugo Vidal, Isabella Caetano Silva, Thales de Melo y Lemos Lucas Babo.</span></span></span></span></span></span></span></span></span></p> </div> <section class="field field--name-comment field--type-comment field--label-hidden comment-wrapper"> <h2 class="title comment-form__title">Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&1=125310&2=comment&3=comment" token="HjsttGq5Bvlh87qCulQg3EE0dPRu-KP86XJwH7GslFQ"></drupal-render-placeholder> </section> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="/noticias/bauminas-quimica-ubyagro-integran-negocios-id" data-a2a-title="Bauminas Química y UbyAgro integran negocios para impulsar I+D y marcas propias"><p style="font-size: 16px;margin-top: 2%; font-weight: bold;">Compartir en RRSS</p><div class="a2a_kit a2a_kit_size_32 a2a_default_style"><a class="a2a_button_facebook"></a><a class="a2a_button_linkedin"></a><a class="a2a_button_twitter"><img src="/sites/default/files/media-icons/icon-twitterx-color.svg" border="0" alt="X" style="width:38px; height:38px" /></a><a class="a2a_button_whatsapp"></a></div></span><hr /><i>Para recibir nuestro boletín diario,<br /><a href="/menu-de-boletines" target="_blank">¡suscríbete aquí!</a></i> <div class="field field--name-field-empresas-involucradas field--type-entity-reference-revisions field--label-above"> <div class="field__label">Empresas involucradas</div> <div class="field__items"> <div class="field__item"><div class="paragraph-formatter"><div class="paragraph-info"></div> <div class="paragraph-summary"><div class="paragraphs-collapsed-description"></div></div> </div> </div> </div> </div> <div class="field field--name-field-tipo-de-noticia field--type-list-string field--label-above"> <div class="field__label">Tipo de noticia</div> <div class="field__item">Transacción</div> </div> <div class="field field--name-field-operacion-secundaria field--type-boolean field--label-above"> <div class="field__label">Operacion secundaria</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-operacion-principal field--type-boolean field--label-above"> <div class="field__label">Operación Principal</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-publicacion-desde-br field--type-boolean field--label-above"> <div class="field__label">Publicacion desde el portal BR</div> <div class="field__item">Off</div> </div> <a href="/taxonomy/term/4409" hreflang="en">Investigación y Desarrollo</a>, <a href="/taxonomy/term/1520" hreflang="en">propiedad intelectual</a>, <a href="/taxonomy/term/1892" hreflang="en">Marcas</a>, <a href="/taxonomy/term/208" hreflang="en">Agricultura</a>, <a href="/taxonomy/term/248" hreflang="en">mercado brasileño</a> <div class="field field--name-field-noticia-principal field--type-boolean field--label-above"> <div class="field__label">Noticia Principal</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-bloque-de-4-noticias field--type-boolean field--label-above"> <div class="field__label">Bloque de 4 Noticias (debajo de la noticia principal)</div> <div class="field__item">On</div> </div> <div class="field field--name-field-activar-mow-player field--type-boolean field--label-above"> <div class="field__label">Activar Mow Player</div> <div class="field__item">No</div> </div> Wed, 02 Apr 2025 05:36:45 +0000 Rosa Ramos 125310 at /noticias/grupo-allianca-compra-activos-cura-comercializados <span class="field field--name-title field--type-string field--label-hidden">Grupo Alliança compra todos los activos comercializados bajo la marca CURA</span> <div class="field field--name-field-subtitle field--type-string field--label-hidden field__item">El precio de adquisición se pagará en 36 cuotas, además de un earn-out a determinar en función del desempeño de los activos de CURA.</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="//36" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Rosa Ramos</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 12/03/2025 - 13:01</span> <div class="field__item"> <img fetchpriority="high" src="/sites/default/files/2025-03/grupo_allianca_compra_todos_los_activos_comercializados_bajo_la_marca_cura.jpg" width="690" height="554" alt="El aumento de la facturación que Alliança espera es cerca de 7 % / curagrupo.com.br" typeof="foaf:Image" /> </div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p bis_size="{"x":8,"y":15,"w":849,"h":70,"abs_x":60,"abs_y":667}"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":15,"w":852,"h":69,"abs_x":60,"abs_y":667}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":15,"w":852,"h":69,"abs_x":60,"abs_y":667}"><span bis_size="{"x":8,"y":15,"w":852,"h":69,"abs_x":60,"abs_y":667}" style="color:#000000"><span bis_size="{"x":8,"y":15,"w":852,"h":69,"abs_x":60,"abs_y":667}" style="font-weight:400"><span bis_size="{"x":8,"y":15,"w":852,"h":69,"abs_x":60,"abs_y":667}" style="font-style:normal"><span bis_size="{"x":8,"y":15,"w":852,"h":69,"abs_x":60,"abs_y":667}" style="text-decoration:none">Este 21 de febrero, se firmó la adquisición de la marca brasileña CURA, así como de 100 % de las operaciones de diagnóstico por imagen y análisis clínicos bajo esta. La transacción consistió en la compra de la totalidad de las acciones emitidas por CURA – Centro de Ultrassonografia e Radiologia S.A., en manos de Refuá Participações S.A. Cescon Barrieu Advogados asesoró legalmente a Grupo Alliança, el comprador, y Freitas Leite Advogados, asistió a Refuá.</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":100,"w":849,"h":103,"abs_x":60,"abs_y":752}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":102,"w":850,"h":99,"abs_x":60,"abs_y":754}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":102,"w":850,"h":99,"abs_x":60,"abs_y":754}"><span bis_size="{"x":8,"y":102,"w":850,"h":99,"abs_x":60,"abs_y":754}" style="color:#000000"><span bis_size="{"x":8,"y":102,"w":850,"h":99,"abs_x":60,"abs_y":754}" style="font-weight:400"><span bis_size="{"x":8,"y":102,"w":850,"h":99,"abs_x":60,"abs_y":754}" style="font-style:normal"><span bis_size="{"x":8,"y":102,"w":850,"h":99,"abs_x":60,"abs_y":754}" style="text-decoration:none">Alliança dijo en un hecho relevante que la transacción está alineada con su estrategia de crecimiento sustentable y que, aparte de representar la adquisición de una reconocida marca, aumenta su capilaridad en la ciudad de São Paulo y mejora las probabilidades de crecimiento de la participación de los análisis clínicos en sus ingresos operativos brutos (esto podría sumar hasta 80 millones de reales), su capacidad para realizar exámenes de diagnóstico por imagen de alta complejidad y en atención a la salud de la mujer, “siendo la primera operación de la compañía en la ciudad de São Paulo con esta característica.”</span></span></span></span></span></span></span></span></span></p> <hr bis_size="{"x":8,"y":218,"w":849,"h":1,"abs_x":60,"abs_y":870}" /> <p bis_size="{"x":8,"y":235,"w":849,"h":20,"abs_x":60,"abs_y":887}"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><strong>Más noticias: <a bis_size="{"x":97,"y":237,"w":545,"h":16,"abs_x":149,"abs_y":889}" href="/noticias/finmaq-meddipay-avista-reciben-fondos-accial-capital" hreflang="en" target="_blank"><em>Startups </em>colombianas FinMaq, Meddipay y Avista reciben fondos de Accial Capital</a></strong></span></span></span></p> <hr bis_size="{"x":8,"y":271,"w":849,"h":1,"abs_x":60,"abs_y":923}" /> <p bis_size="{"x":8,"y":287,"w":849,"h":62,"abs_x":60,"abs_y":939}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":289,"w":836,"h":16,"abs_x":60,"abs_y":941}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":289,"w":836,"h":16,"abs_x":60,"abs_y":941}"><span bis_size="{"x":8,"y":289,"w":836,"h":16,"abs_x":60,"abs_y":941}" style="color:#000000"><span bis_size="{"x":8,"y":289,"w":836,"h":16,"abs_x":60,"abs_y":941}" style="font-weight:400"><span bis_size="{"x":8,"y":289,"w":777,"h":16,"abs_x":60,"abs_y":941}" style="font-style:normal"><span bis_size="{"x":8,"y":289,"w":777,"h":16,"abs_x":60,"abs_y":941}" style="text-decoration:none">El precio de adquisición (confidencial hasta ahora) se pagará en cuotas hasta el mes 36 desde el cierre, además de un </span></span><span bis_size="{"x":785,"y":289,"w":58,"h":16,"abs_x":837,"abs_y":941}" style="font-style:italic"><span bis_size="{"x":785,"y":289,"w":58,"h":16,"abs_x":837,"abs_y":941}" style="text-decoration:none">earn-out </span></span></span></span></span></span><span bis_size="{"x":8,"y":289,"w":848,"h":58,"abs_x":60,"abs_y":941}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":289,"w":848,"h":58,"abs_x":60,"abs_y":941}"><span bis_size="{"x":8,"y":289,"w":848,"h":58,"abs_x":60,"abs_y":941}" style="color:#000000"><span bis_size="{"x":8,"y":289,"w":848,"h":58,"abs_x":60,"abs_y":941}" style="font-weight:400"><span bis_size="{"x":8,"y":289,"w":848,"h":58,"abs_x":60,"abs_y":941}" style="font-style:normal"><span bis_size="{"x":8,"y":289,"w":848,"h":58,"abs_x":60,"abs_y":941}" style="text-decoration:none">a determinar en función del desempeño de los activos de CURA al final de este período. El cierre está sujeto al cumplimiento de las condiciones precedentes habituales y la aprobación del Consejo istrativo de Defensa Económica (Cade).</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":364,"w":849,"h":82,"abs_x":60,"abs_y":1016}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":366,"w":852,"h":78,"abs_x":60,"abs_y":1018}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":366,"w":852,"h":78,"abs_x":60,"abs_y":1018}"><span bis_size="{"x":8,"y":366,"w":852,"h":78,"abs_x":60,"abs_y":1018}" style="color:#000000"><span bis_size="{"x":8,"y":366,"w":852,"h":78,"abs_x":60,"abs_y":1018}" style="font-weight:400"><span bis_size="{"x":8,"y":366,"w":852,"h":78,"abs_x":60,"abs_y":1018}" style="font-style:normal"><span bis_size="{"x":8,"y":366,"w":852,"h":78,"abs_x":60,"abs_y":1018}" style="text-decoration:none">El aumento de la facturación que Alliança espera con esta compra es cerca de 7 % de su facturación total y 20 % en São Paulo, su mercado prioritario para la expansión. En teoría, la compra no impactará en el flujo de caja de la empresa, que planea crecer mediante fusiones y adquisiciones de activos estratégicos que no supongan una carga para la estructura de capital, puesto que se espera que la compra de CURA se pague con la propia generación de efectivo del negocio. </span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":462,"w":849,"h":20,"abs_x":60,"abs_y":1114}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":464,"w":243,"h":16,"abs_x":60,"abs_y":1116}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":464,"w":243,"h":16,"abs_x":60,"abs_y":1116}"><span bis_size="{"x":8,"y":464,"w":243,"h":16,"abs_x":60,"abs_y":1116}" style="color:#000000"><span bis_size="{"x":8,"y":464,"w":243,"h":16,"abs_x":60,"abs_y":1116}" style="font-weight:700"><span bis_size="{"x":8,"y":464,"w":243,"h":16,"abs_x":60,"abs_y":1116}" style="font-style:normal"><span bis_size="{"x":8,"y":464,"w":243,"h":16,"abs_x":60,"abs_y":1116}" style="text-decoration:none">Asesores legales de la transacción</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":498,"w":849,"h":20,"abs_x":60,"abs_y":1150}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":500,"w":344,"h":16,"abs_x":60,"abs_y":1152}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":500,"w":344,"h":16,"abs_x":60,"abs_y":1152}"><span bis_size="{"x":8,"y":500,"w":344,"h":16,"abs_x":60,"abs_y":1152}" style="color:#000000"><span bis_size="{"x":8,"y":500,"w":344,"h":16,"abs_x":60,"abs_y":1152}" style="font-weight:700"><span bis_size="{"x":8,"y":500,"w":344,"h":16,"abs_x":60,"abs_y":1152}" style="font-style:normal"><span bis_size="{"x":8,"y":500,"w":344,"h":16,"abs_x":60,"abs_y":1152}" style="text-decoration:none">Asesores de Alliança Saúde e Participações S.A.:</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":534,"w":849,"h":20,"abs_x":60,"abs_y":1186}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":535,"w":137,"h":16,"abs_x":60,"abs_y":1187}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":535,"w":137,"h":16,"abs_x":60,"abs_y":1187}"><span bis_size="{"x":8,"y":535,"w":137,"h":16,"abs_x":60,"abs_y":1187}" style="color:#000000"><span bis_size="{"x":8,"y":535,"w":137,"h":16,"abs_x":60,"abs_y":1187}" style="font-weight:700"><span bis_size="{"x":8,"y":535,"w":137,"h":16,"abs_x":60,"abs_y":1187}" style="font-style:normal"><span bis_size="{"x":8,"y":535,"w":137,"h":16,"abs_x":60,"abs_y":1187}" style="text-decoration:none">Abogado in-house: </span></span></span></span></span></span><span bis_size="{"x":145,"y":535,"w":85,"h":16,"abs_x":197,"abs_y":1187}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":145,"y":535,"w":85,"h":16,"abs_x":197,"abs_y":1187}"><span bis_size="{"x":145,"y":535,"w":85,"h":16,"abs_x":197,"abs_y":1187}" style="color:#000000"><span bis_size="{"x":145,"y":535,"w":85,"h":16,"abs_x":197,"abs_y":1187}" style="font-weight:400"><span bis_size="{"x":145,"y":535,"w":85,"h":16,"abs_x":197,"abs_y":1187}" style="font-style:normal"><span bis_size="{"x":145,"y":535,"w":85,"h":16,"abs_x":197,"abs_y":1187}" style="text-decoration:none">José Ramos.</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":569,"w":849,"h":41,"abs_x":60,"abs_y":1221}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":571,"w":200,"h":16,"abs_x":60,"abs_y":1223}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":571,"w":200,"h":16,"abs_x":60,"abs_y":1223}"><span bis_size="{"x":8,"y":571,"w":200,"h":16,"abs_x":60,"abs_y":1223}" style="color:#000000"><span bis_size="{"x":8,"y":571,"w":200,"h":16,"abs_x":60,"abs_y":1223}" style="font-weight:700"><span bis_size="{"x":8,"y":571,"w":200,"h":16,"abs_x":60,"abs_y":1223}" style="font-style:normal"><span bis_size="{"x":8,"y":571,"w":200,"h":16,"abs_x":60,"abs_y":1223}" style="text-decoration:none">Cescon Barrieu Advogados: </span></span></span></span></span></span><span bis_size="{"x":8,"y":571,"w":804,"h":37,"abs_x":60,"abs_y":1223}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":571,"w":804,"h":37,"abs_x":60,"abs_y":1223}"><span bis_size="{"x":8,"y":571,"w":804,"h":37,"abs_x":60,"abs_y":1223}" style="color:#000000"><span bis_size="{"x":8,"y":571,"w":804,"h":37,"abs_x":60,"abs_y":1223}" style="font-weight:400"><span bis_size="{"x":8,"y":571,"w":804,"h":37,"abs_x":60,"abs_y":1223}" style="font-style:normal"><span bis_size="{"x":8,"y":571,"w":804,"h":37,"abs_x":60,"abs_y":1223}" style="text-decoration:none">Socios Eduardo Simões Lanna y Isabela Bagueira Leal Coelho do Val. Asociados Ana Paula Cristofolini, Italo Dantas, Thales Lima y Julia Pelá. </span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":626,"w":849,"h":20,"abs_x":60,"abs_y":1278}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":627,"w":268,"h":16,"abs_x":60,"abs_y":1279}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":627,"w":268,"h":16,"abs_x":60,"abs_y":1279}"><span bis_size="{"x":8,"y":627,"w":268,"h":16,"abs_x":60,"abs_y":1279}" style="color:#000000"><span bis_size="{"x":8,"y":627,"w":268,"h":16,"abs_x":60,"abs_y":1279}" style="font-weight:700"><span bis_size="{"x":8,"y":627,"w":268,"h":16,"abs_x":60,"abs_y":1279}" style="font-style:normal"><span bis_size="{"x":8,"y":627,"w":268,"h":16,"abs_x":60,"abs_y":1279}" style="text-decoration:none">Asesores de Refuá Participações S.A.:</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":661,"w":849,"h":20,"abs_x":60,"abs_y":1313}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":663,"w":178,"h":16,"abs_x":60,"abs_y":1315}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":663,"w":178,"h":16,"abs_x":60,"abs_y":1315}"><span bis_size="{"x":8,"y":663,"w":178,"h":16,"abs_x":60,"abs_y":1315}" style="color:#000000"><span bis_size="{"x":8,"y":663,"w":178,"h":16,"abs_x":60,"abs_y":1315}" style="font-weight:700"><span bis_size="{"x":8,"y":663,"w":178,"h":16,"abs_x":60,"abs_y":1315}" style="font-style:normal"><span bis_size="{"x":8,"y":663,"w":178,"h":16,"abs_x":60,"abs_y":1315}" style="text-decoration:none">Freitas Leite Advogados: </span></span></span></span></span></span><span bis_size="{"x":186,"y":663,"w":127,"h":16,"abs_x":238,"abs_y":1315}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":186,"y":663,"w":127,"h":16,"abs_x":238,"abs_y":1315}"><span bis_size="{"x":186,"y":663,"w":127,"h":16,"abs_x":238,"abs_y":1315}" style="color:#000000"><span bis_size="{"x":186,"y":663,"w":127,"h":16,"abs_x":238,"abs_y":1315}" style="font-weight:400"><span bis_size="{"x":186,"y":663,"w":127,"h":16,"abs_x":238,"abs_y":1315}" style="font-style:normal"><span bis_size="{"x":186,"y":663,"w":127,"h":16,"abs_x":238,"abs_y":1315}" style="text-decoration:none">Socio Pedro Avvad.</span></span></span></span></span></span></span></span></span></p> </div> <section class="field field--name-comment field--type-comment field--label-hidden comment-wrapper"> <h2 class="title comment-form__title">Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&1=125018&2=comment&3=comment" token="WAZ8okhCX3d-thsnMD-mDQ3AWUbXPhUkTJk0DHD0d3g"></drupal-render-placeholder> </section> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="/noticias/grupo-allianca-compra-activos-cura-comercializados" data-a2a-title="Grupo Alliança compra todos los activos comercializados bajo la marca CURA"><p style="font-size: 16px;margin-top: 2%; font-weight: bold;">Compartir en RRSS</p><div class="a2a_kit a2a_kit_size_32 a2a_default_style"><a class="a2a_button_facebook"></a><a class="a2a_button_linkedin"></a><a class="a2a_button_twitter"><img src="/sites/default/files/media-icons/icon-twitterx-color.svg" border="0" alt="X" style="width:38px; height:38px" /></a><a class="a2a_button_whatsapp"></a></div></span><hr /><i>Para recibir nuestro boletín diario,<br /><a href="/menu-de-boletines" target="_blank">¡suscríbete aquí!</a></i> <div class="field field--name-field-empresas-involucradas field--type-entity-reference-revisions field--label-above"> <div class="field__label">Empresas involucradas</div> <div class="field__items"> <div class="field__item"><div class="paragraph-formatter"><div class="paragraph-info"></div> <div class="paragraph-summary"><div class="paragraphs-collapsed-description">Allianca Saude e Participacoes S.A., fusiones-y-adquisiciones, comprador, Cescon, Barrieu, Flesch & Barreto Advogados</div></div> </div> </div> </div> </div> <div class="field field--name-field-tipo-de-noticia field--type-list-string field--label-above"> <div class="field__label">Tipo de noticia</div> <div class="field__item">Transacción</div> </div> <div class="field field--name-field-operacion-secundaria field--type-boolean field--label-above"> <div class="field__label">Operacion secundaria</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-estado-caso field--type-list-string field--label-above"> <div class="field__label">Estado Caso</div> <div class="field__item">Cerrado (Closed)</div> </div> <div class="field field--name-field-operacion-principal field--type-boolean field--label-above"> <div class="field__label">Operación Principal</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-fecha-de-cierre-de-la-emis field--type-datetime field--label-above"> <div class="field__label">Fecha de cierre (de la emisión o caso)</div> <div class="field__item"><time datetime="2025-02-21T12:00:00Z" class="datetime">Fri, 21/02/2025 - 12:00</time> </div> </div> <div class="field field--name-field-publicacion-desde-br field--type-boolean field--label-above"> <div class="field__label">Publicacion desde el portal BR</div> <div class="field__item">Off</div> </div> <a href="/taxonomy/term/1520" hreflang="en">propiedad intelectual</a>, <a href="/taxonomy/term/1892" hreflang="en">Marcas</a>, <a href="/taxonomy/term/378" hreflang="en">Industria farmacéutica</a>, <a href="/taxonomy/term/248" hreflang="en">mercado brasileño</a> <div class="field field--name-field-noticia-principal field--type-boolean field--label-above"> <div class="field__label">Noticia Principal</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-bloque-de-4-noticias field--type-boolean field--label-above"> <div class="field__label">Bloque de 4 Noticias (debajo de la noticia principal)</div> <div class="field__item">On</div> </div> <div class="field field--name-field-activar-mow-player field--type-boolean field--label-above"> <div class="field__label">Activar Mow Player</div> <div class="field__item">No</div> </div> Wed, 12 Mar 2025 17:01:44 +0000 Rosa Ramos 125018 at /noticias/dux-company-recibe-inversion-xp-private-equity-expansion-marca <span class="field field--name-title field--type-string field--label-hidden">Dux Company recibe inversión de XP Private Equity para expansión de marca</span> <div class="field field--name-field-subtitle field--type-string field--label-hidden field__item">El acuerdo requirió de un análisis detallado de las marcas relevantes para el negocio que aún no estaban registradas y evaluaron los posibles impactos de estos registros pendientes.</div> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="//36" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Rosa Ramos</span></span> <span class="field field--name-created field--type-created field--label-hidden">Wed, 26/02/2025 - 11:52</span> <div class="field__item"> <img fetchpriority="high" src="/sites/default/files/2025-02/dux_company_recibe_inversion_de_xp_private_equity_para_expansion_de_marca.jpg" width="690" height="554" alt="XP Private Equity II es el primer inversor externo en sumarse a la empresa / IG: dux.humanhealth" typeof="foaf:Image" /> </div> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p bis_size="{"x":8,"y":15,"w":847,"h":52,"abs_x":60,"abs_y":667}"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":15,"w":834,"h":52,"abs_x":60,"abs_y":667}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":15,"w":834,"h":52,"abs_x":60,"abs_y":667}"><span bis_size="{"x":8,"y":15,"w":834,"h":52,"abs_x":60,"abs_y":667}" style="color:#000000"><span bis_size="{"x":8,"y":15,"w":834,"h":52,"abs_x":60,"abs_y":667}" style="font-weight:400"><span bis_size="{"x":8,"y":15,"w":834,"h":52,"abs_x":60,"abs_y":667}" style="font-style:normal"><span bis_size="{"x":8,"y":15,"w":834,"h":52,"abs_x":60,"abs_y":667}" style="text-decoration:none">Mattos Filho Advogados y Machado Meyer Advogados asistieron legalmente la operación mediante la cual el fondo de inversión FIP XP Private Equity II compró una participación minoritaria en Dux Human Health, empresa brasileña de suplementos nutricionales como creatina y proteína de suero. Mattos Filho asesoró a XP Private Equity y Machado Meyer a Dux.</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":82,"w":847,"h":62,"abs_x":60,"abs_y":734}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":84,"w":832,"h":58,"abs_x":60,"abs_y":736}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":84,"w":832,"h":58,"abs_x":60,"abs_y":736}"><span bis_size="{"x":8,"y":84,"w":832,"h":58,"abs_x":60,"abs_y":736}" style="color:#000000"><span bis_size="{"x":8,"y":84,"w":832,"h":58,"abs_x":60,"abs_y":736}" style="font-weight:400"><span bis_size="{"x":8,"y":84,"w":832,"h":58,"abs_x":60,"abs_y":736}" style="font-style:normal"><span bis_size="{"x":8,"y":84,"w":832,"h":58,"abs_x":60,"abs_y":736}" style="text-decoration:none">El cierre de la transacción (que ocurrió el 17 de febrero) estuvo sujeto a la verificación de ciertas condiciones precedentes, tuvo un valor de 250 millones de reales (43,57 millones de dólares al 25 de febrero) y consistió en la colocación privada y venta secundaria de acciones.</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":159,"w":847,"h":103,"abs_x":60,"abs_y":811}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":161,"w":844,"h":99,"abs_x":60,"abs_y":813}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":161,"w":844,"h":99,"abs_x":60,"abs_y":813}"><span bis_size="{"x":8,"y":161,"w":844,"h":99,"abs_x":60,"abs_y":813}" style="color:#000000"><span bis_size="{"x":8,"y":161,"w":844,"h":99,"abs_x":60,"abs_y":813}" style="font-weight:400"><span bis_size="{"x":8,"y":161,"w":844,"h":99,"abs_x":60,"abs_y":813}" style="font-style:normal"><span bis_size="{"x":8,"y":161,"w":844,"h":99,"abs_x":60,"abs_y":813}" style="text-decoration:none">Machado Meyer especificó que la operación supuso la entrada de un fondo de capital privado en la tabla de capitalización de DUX, que antes de la transacción era propiedad absoluta de los fundadores, con el fin de apalancar sus planes de expansión. En resumen, la inversión les permitirá ampliar su capacidad de producción y portafolio de productos y fortalecer su presencia en canales de distribución, incluyendo tiendas especializadas, farmacias, cadenas de venta minorista de alimentos y plataformas en línea. </span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":278,"w":847,"h":82,"abs_x":60,"abs_y":930}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":280,"w":842,"h":78,"abs_x":60,"abs_y":932}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":280,"w":842,"h":78,"abs_x":60,"abs_y":932}"><span bis_size="{"x":8,"y":280,"w":842,"h":78,"abs_x":60,"abs_y":932}" style="color:#000000"><span bis_size="{"x":8,"y":280,"w":842,"h":78,"abs_x":60,"abs_y":932}" style="font-weight:400"><span bis_size="{"x":8,"y":280,"w":842,"h":78,"abs_x":60,"abs_y":932}" style="font-style:normal"><span bis_size="{"x":8,"y":280,"w":842,"h":78,"abs_x":60,"abs_y":932}" style="text-decoration:none">En materia de propiedad intelectual, el acuerdo requirió de un análisis detallado de los activos intangibles de Dux, para esto, la firma identificó las marcas relevantes para el negocio que aún no estaban registradas y evaluaron los posibles impactos de estos registros pendientes en la transacción. En materia antimonopolio, se determinó que los parámetros del acuerdo hicieron innecesaria la notificación obligatoria y la aprobación de Cade.</span></span></span></span></span></span></span></span></span></p> <hr bis_size="{"x":8,"y":376,"w":847,"h":1,"abs_x":60,"abs_y":1028}" /> <p bis_size="{"x":8,"y":392,"w":847,"h":20,"abs_x":60,"abs_y":1044}"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><strong>Más noticias: <a bis_size="{"x":97,"y":394,"w":569,"h":16,"abs_x":149,"abs_y":1046}" href="/noticias/global-publica-adquiere-clear-channel-outdoor-holdings-chile-mexico-peru" hreflang="en" target="_blank">Global Vía Pública adquiere Clear Channel Outdoor Holdings en Chile, México y Perú</a></strong></span></span></span></p> <hr bis_size="{"x":8,"y":428,"w":847,"h":1,"abs_x":60,"abs_y":1080}" /> <p bis_size="{"x":8,"y":445,"w":847,"h":62,"abs_x":60,"abs_y":1097}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":446,"w":848,"h":58,"abs_x":60,"abs_y":1098}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":446,"w":848,"h":58,"abs_x":60,"abs_y":1098}"><span bis_size="{"x":8,"y":446,"w":848,"h":58,"abs_x":60,"abs_y":1098}" style="color:#000000"><span bis_size="{"x":8,"y":446,"w":848,"h":58,"abs_x":60,"abs_y":1098}" style="font-weight:400"><span bis_size="{"x":8,"y":446,"w":848,"h":58,"abs_x":60,"abs_y":1098}" style="font-style:normal"><span bis_size="{"x":8,"y":446,"w":848,"h":58,"abs_x":60,"abs_y":1098}" style="text-decoration:none">Mattos Filho explicó que la inversión de XP Private Equity “es otra incorporación clave a la cartera”, considerada “la más activa en Brasil en cuanto a número de transacciones en los últimos años”. Dux es la quinta transacción de la segunda versión de este fondo, que se suma a las otras 7 empresas en las que invirtió FIP XP Private Equity I. </span></span></span></span></span></span></span></span></span></p> <blockquote bis_size="{"x":48,"y":522,"w":767,"h":88,"abs_x":100,"abs_y":1174}"> <p bis_size="{"x":48,"y":522,"w":767,"h":88,"abs_x":100,"abs_y":1174}"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;">Al asociarse con Dux, XP Private Equity no solo gana exposición a una industria de rápido crecimiento a nivel mundial, sino que también fortalece su reputación como actor clave en el apoyo a empresas innovadoras y escalables. La fuerte presencia de marca de Dux, el compromiso con la calidad y la agresiva estrategia de expansión se alinean bien con la filosofía de inversión de XP Private Equity, que prioriza a las empresas con fundamentos sólidos y un potencial de crecimiento significativo, dijo Eduardo Marques Souza, socio de la firma.</span></span></span></p> </blockquote> <p bis_size="{"x":8,"y":625,"w":847,"h":62,"abs_x":60,"abs_y":1277}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":626,"w":836,"h":58,"abs_x":60,"abs_y":1278}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":626,"w":836,"h":58,"abs_x":60,"abs_y":1278}"><span bis_size="{"x":8,"y":626,"w":836,"h":58,"abs_x":60,"abs_y":1278}" style="color:#000000"><span bis_size="{"x":8,"y":626,"w":836,"h":58,"abs_x":60,"abs_y":1278}" style="font-weight:400"><span bis_size="{"x":8,"y":626,"w":836,"h":58,"abs_x":60,"abs_y":1278}" style="font-style:normal"><span bis_size="{"x":8,"y":626,"w":836,"h":58,"abs_x":60,"abs_y":1278}" style="text-decoration:none">En materia de PI, Mattos Filho recordó que el análisis de activos intangibles fue relevante considerando la industria y el perfil de Dux, que abarca desde el registro de marca y marcas registradas, ante las autoridades correspondientes, hasta el cumplimiento de la formulación de los productos con las regulaciones aplicables.</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":702,"w":847,"h":103,"abs_x":60,"abs_y":1354}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":703,"w":838,"h":99,"abs_x":60,"abs_y":1355}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":703,"w":838,"h":99,"abs_x":60,"abs_y":1355}"><span bis_size="{"x":8,"y":703,"w":838,"h":99,"abs_x":60,"abs_y":1355}" style="color:#000000"><span bis_size="{"x":8,"y":703,"w":838,"h":99,"abs_x":60,"abs_y":1355}" style="font-weight:400"><span bis_size="{"x":8,"y":703,"w":838,"h":99,"abs_x":60,"abs_y":1355}" style="font-style:normal"><span bis_size="{"x":8,"y":703,"w":838,"h":99,"abs_x":60,"abs_y":1355}" style="text-decoration:none">Dux dijo sobre la inversión que FIP XP Private Equity II es el primer inversor externo en sumarse a la empresa y que como socio estratégico es clave para la ejecución de su “ambicioso plan de crecimiento”, que busca alcanzar 1.000 millones de reales en ingresos este año, “a través de la innovación, la expansión de canales y el crecimiento de la infraestructura y la capacidad de fabricación”, posicionamiento integral de marca y presencia en múltiples canales. La compañía planea lanzar aproximadamente 100 nuevos SKU (</span></span></span></span></span></span><span bis_size="{"x":127,"y":786,"w":117,"h":16,"abs_x":179,"abs_y":1438}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":127,"y":786,"w":117,"h":16,"abs_x":179,"abs_y":1438}"><span bis_size="{"x":127,"y":786,"w":117,"h":16,"abs_x":179,"abs_y":1438}" style="color:#000000"><span bis_size="{"x":127,"y":786,"w":117,"h":16,"abs_x":179,"abs_y":1438}" style="font-weight:400"><span bis_size="{"x":127,"y":786,"w":117,"h":16,"abs_x":179,"abs_y":1438}" style="font-style:italic"><span bis_size="{"x":127,"y":786,"w":117,"h":16,"abs_x":179,"abs_y":1438}" style="text-decoration:none">stock keeping unit</span></span></span></span></span></span><span bis_size="{"x":244,"y":786,"w":183,"h":16,"abs_x":296,"abs_y":1438}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":244,"y":786,"w":183,"h":16,"abs_x":296,"abs_y":1438}"><span bis_size="{"x":244,"y":786,"w":183,"h":16,"abs_x":296,"abs_y":1438}" style="color:#000000"><span bis_size="{"x":244,"y":786,"w":183,"h":16,"abs_x":296,"abs_y":1438}" style="font-weight:400"><span bis_size="{"x":244,"y":786,"w":183,"h":16,"abs_x":296,"abs_y":1438}" style="font-style:normal"><span bis_size="{"x":244,"y":786,"w":183,"h":16,"abs_x":296,"abs_y":1438}" style="text-decoration:none">) en los próximos 12 meses.</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":820,"w":847,"h":20,"abs_x":60,"abs_y":1472}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":822,"w":243,"h":16,"abs_x":60,"abs_y":1474}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":822,"w":243,"h":16,"abs_x":60,"abs_y":1474}"><span bis_size="{"x":8,"y":822,"w":243,"h":16,"abs_x":60,"abs_y":1474}" style="color:#000000"><span bis_size="{"x":8,"y":822,"w":243,"h":16,"abs_x":60,"abs_y":1474}" style="font-weight:700"><span bis_size="{"x":8,"y":822,"w":243,"h":16,"abs_x":60,"abs_y":1474}" style="font-style:normal"><span bis_size="{"x":8,"y":822,"w":243,"h":16,"abs_x":60,"abs_y":1474}" style="text-decoration:none">Asesores legales de la transacción</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":856,"w":847,"h":20,"abs_x":60,"abs_y":1508}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":858,"w":630,"h":16,"abs_x":60,"abs_y":1510}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":858,"w":630,"h":16,"abs_x":60,"abs_y":1510}"><span bis_size="{"x":8,"y":858,"w":630,"h":16,"abs_x":60,"abs_y":1510}" style="color:#000000"><span bis_size="{"x":8,"y":858,"w":630,"h":16,"abs_x":60,"abs_y":1510}" style="font-weight:700"><span bis_size="{"x":8,"y":858,"w":630,"h":16,"abs_x":60,"abs_y":1510}" style="font-style:normal"><span bis_size="{"x":8,"y":858,"w":630,"h":16,"abs_x":60,"abs_y":1510}" style="text-decoration:none">Asesores de XP Private Equity II Fundo de Investimento em Participações Multiestratégia: </span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":892,"w":847,"h":41,"abs_x":60,"abs_y":1544}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":893,"w":174,"h":16,"abs_x":60,"abs_y":1545}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":893,"w":174,"h":16,"abs_x":60,"abs_y":1545}"><span bis_size="{"x":8,"y":893,"w":174,"h":16,"abs_x":60,"abs_y":1545}" style="color:#000000"><span bis_size="{"x":8,"y":893,"w":174,"h":16,"abs_x":60,"abs_y":1545}" style="font-weight:700"><span bis_size="{"x":8,"y":893,"w":174,"h":16,"abs_x":60,"abs_y":1545}" style="font-style:normal"><span bis_size="{"x":8,"y":893,"w":174,"h":16,"abs_x":60,"abs_y":1545}" style="text-decoration:none">Mattos Filho Advogados:</span></span></span></span></span></span><span bis_size="{"x":8,"y":893,"w":826,"h":37,"abs_x":60,"abs_y":1545}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":893,"w":826,"h":37,"abs_x":60,"abs_y":1545}"><span bis_size="{"x":8,"y":893,"w":826,"h":37,"abs_x":60,"abs_y":1545}" style="color:#000000"><span bis_size="{"x":8,"y":893,"w":826,"h":37,"abs_x":60,"abs_y":1545}" style="font-weight:400"><span bis_size="{"x":8,"y":893,"w":826,"h":37,"abs_x":60,"abs_y":1545}" style="font-style:normal"><span bis_size="{"x":8,"y":893,"w":826,"h":37,"abs_x":60,"abs_y":1545}" style="text-decoration:none"> Socios Eduardo Marques Souza, Tomás Machado de Oliveira y Paula Camara Baptista de Oliveira. Asociados Camila Spadoni Mahfuz, Bruno Travassos Marto y Mariana Carneiro Campos Niccoli.</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":948,"w":847,"h":41,"abs_x":60,"abs_y":1600}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":950,"w":801,"h":37,"abs_x":60,"abs_y":1602}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":950,"w":801,"h":37,"abs_x":60,"abs_y":1602}"><span bis_size="{"x":8,"y":950,"w":801,"h":37,"abs_x":60,"abs_y":1602}" style="color:#000000"><span bis_size="{"x":8,"y":950,"w":801,"h":37,"abs_x":60,"abs_y":1602}" style="font-weight:700"><span bis_size="{"x":8,"y":950,"w":801,"h":37,"abs_x":60,"abs_y":1602}" style="font-style:normal"><span bis_size="{"x":8,"y":950,"w":801,"h":37,"abs_x":60,"abs_y":1602}" style="text-decoration:none">Asesores de DUX Company Ltda., Lucas Fornaza Barhum, Marcelo Magalhães Castro Boaventura Pacífico y Kevin Bergwerk Banach:</span></span></span></span></span></span></span></span></span></p> <p bis_size="{"x":8,"y":1005,"w":847,"h":41,"abs_x":60,"abs_y":1657}" style="line-height:1.38"><span style="font-family:Verdana,Geneva,sans-serif;"><span style="font-size:16px;"><span style="line-height:30px;"><span bis_size="{"x":8,"y":1006,"w":198,"h":16,"abs_x":60,"abs_y":1658}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":1006,"w":198,"h":16,"abs_x":60,"abs_y":1658}"><span bis_size="{"x":8,"y":1006,"w":198,"h":16,"abs_x":60,"abs_y":1658}" style="color:#000000"><span bis_size="{"x":8,"y":1006,"w":198,"h":16,"abs_x":60,"abs_y":1658}" style="font-weight:700"><span bis_size="{"x":8,"y":1006,"w":198,"h":16,"abs_x":60,"abs_y":1658}" style="font-style:normal"><span bis_size="{"x":8,"y":1006,"w":198,"h":16,"abs_x":60,"abs_y":1658}" style="text-decoration:none">Machado Meyer Advogados:</span></span></span></span></span></span><span bis_size="{"x":8,"y":1006,"w":814,"h":37,"abs_x":60,"abs_y":1658}" style="font-variant: normal; white-space: pre-wrap;"><span bis_size="{"x":8,"y":1006,"w":814,"h":37,"abs_x":60,"abs_y":1658}"><span bis_size="{"x":8,"y":1006,"w":814,"h":37,"abs_x":60,"abs_y":1658}" style="color:#000000"><span bis_size="{"x":8,"y":1006,"w":814,"h":37,"abs_x":60,"abs_y":1658}" style="font-weight:400"><span bis_size="{"x":8,"y":1006,"w":814,"h":37,"abs_x":60,"abs_y":1658}" style="font-style:normal"><span bis_size="{"x":8,"y":1006,"w":814,"h":37,"abs_x":60,"abs_y":1658}" style="text-decoration:none"> Socio Guilherme Malouf. Abogados Fabiana Sawaya Sallum, João Baptista Pimentel y Sergio Jacintho Guerrieri Rezende Filho. </span></span></span></span></span></span></span></span></span></p> </div> <section class="field field--name-comment field--type-comment field--label-hidden comment-wrapper"> <h2 class="title comment-form__title">Add new comment</h2> <drupal-render-placeholder callback="comment.lazy_builders:renderForm" arguments="0=node&1=124821&2=comment&3=comment" token="HmBH_Lezuo1w_uamAYTibreoWXzAJoFpS6zqAo0hiRk"></drupal-render-placeholder> </section> <span class="a2a_kit a2a_kit_size_32 addtoany_list" data-a2a-url="/noticias/dux-company-recibe-inversion-xp-private-equity-expansion-marca" data-a2a-title="Dux Company recibe inversión de XP Private Equity para expansión de marca"><p style="font-size: 16px;margin-top: 2%; font-weight: bold;">Compartir en RRSS</p><div class="a2a_kit a2a_kit_size_32 a2a_default_style"><a class="a2a_button_facebook"></a><a class="a2a_button_linkedin"></a><a class="a2a_button_twitter"><img src="/sites/default/files/media-icons/icon-twitterx-color.svg" border="0" alt="X" style="width:38px; height:38px" /></a><a class="a2a_button_whatsapp"></a></div></span><hr /><i>Para recibir nuestro boletín diario,<br /><a href="/menu-de-boletines" target="_blank">¡suscríbete aquí!</a></i> <div class="field field--name-field-empresas-involucradas field--type-entity-reference-revisions field--label-above"> <div class="field__label">Empresas involucradas</div> <div class="field__items"> <div class="field__item"><div class="paragraph-formatter"><div class="paragraph-info"></div> <div class="paragraph-summary"><div class="paragraphs-collapsed-description"></div></div> </div> </div> </div> </div> <div class="field field--name-field-tipo-de-noticia field--type-list-string field--label-above"> <div class="field__label">Tipo de noticia</div> <div class="field__item">Transacción</div> </div> <div class="field field--name-field-operacion-secundaria field--type-boolean field--label-above"> <div class="field__label">Operacion secundaria</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-operacion-principal field--type-boolean field--label-above"> <div class="field__label">Operación Principal</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-publicacion-desde-br field--type-boolean field--label-above"> <div class="field__label">Publicacion desde el portal BR</div> <div class="field__item">Off</div> </div> <a href="/taxonomy/term/248" hreflang="en">mercado brasileño</a>, <a href="/taxonomy/term/109" hreflang="en">adquisición; corporativo</a>, <a href="/taxonomy/term/1520" hreflang="en">propiedad intelectual</a>, <a href="/taxonomy/term/1892" hreflang="en">Marcas</a> <div class="field field--name-field-noticia-principal field--type-boolean field--label-above"> <div class="field__label">Noticia Principal</div> <div class="field__item">Off</div> </div> <div class="field field--name-field-bloque-de-4-noticias field--type-boolean field--label-above"> <div class="field__label">Bloque de 4 Noticias (debajo de la noticia principal)</div> <div class="field__item">On</div> </div> <div class="field field--name-field-activar-mow-player field--type-boolean field--label-above"> <div class="field__label">Activar Mow Player</div> <div class="field__item">No</div> </div> Wed, 26 Feb 2025 15:52:13 +0000 Rosa Ramos 124821 at